Digital Content Producer

WKRG-TV News 5, the Nexstar CBS television affiliate in Mobile/Pensacola, seeks a Digital Content Producer to join our news team.

The Digital Content Producer is a key member of our digital team. This role involves live and edited video production and distribution using various platforms and techniques.

The DCP also authors and curates accurate, high-performing stories and posts (including elements of text / photos / graphics / etc.), gathers information for news reports, and crafts engaging website pages & other digital products.

The DCP utilizes metrics and real-time data to maximize hourly audience and build long-term brand loyalty.

• Produce digital original video news stories, including various versions for social media
• Help with live streaming of wkrg.com programs, breaking news, and special coverage
• Train, mentor, and support station staff with video projects and creative digital storytelling
• Author strong copy with correct grammar, punctuation, editorial style, and formatting to generate engagement and repeat site visitation
• Write powerful headlines
• Research/gather/analyze information and elements to produce accurate, complete, in-depth, relevant, and fair stories for publication
• Promote and distribute news content on social media
• Monitor social media accounts and respond to viewer questions and comments
• Quickly adjust workflow to prioritize breaking news and severe weather coverage
• Ensure that all content produced meets company standards for journalistic integrity, timeliness, and production quality
• Cooperate and communicate clearly, directly, and regularly with news & production teammates and other station departments
• Produce special projects and other duties as assigned
  
  

Requirements & Skills:

• Experience, Skills, Education
• Experience in journalism, digital content, and social media preferred
• Ninja-level mastery of AP style
• Strong journalistic storytelling skills a big plus
• Write accurately, clearly, and cleverly to motivate readers to click
• Deadline conscious with strong time management skills
• Organized, technical problem solver
• Ease with/ability to learn new technology independently and quickly
• Strong communicator
• Enjoys working in teams and has excellent interpersonal skills
• Regularly and dependably meets KPIs
• Schedule flexibility
• Required & Preferred Capabilities:
• Strong capabilities as a visual storyteller
• Strong news judgment and high journalistic integrity
• Strong awareness of news and current events
• Ability to meet deadlines, prioritize assignments, and make sound editorial decisions in real-time
• Excellent communication skills, both oral and written
• Fluency in English
• Strong, candid knowledge of self & capabilities and display the willingness & ability to take action to learn, improve, and grow
• Professional savvy and collegial demeanor when interacting with colleagues and members of the public
• Work well under pressure --- ability to handle breaking news and last-minute changes with aplomb
• Bachelor’s degree in Journalism, Media, Creative Writing, English, or a related field, or an equivalent combination of education and work-related experience
• Flexibility to work any shift
• Technical Skills:
• Superior video editing skills
• Mastery of Adobe Premiere Pro required & Adobe Photoshop experience a plus
• Mastery of AP writing style to author digital, social, and on-air content
• WordPress experience a plus
• HTML CSS experience a plus
• Google Analytics experience a plus
• Chartbeat experience a plus
• Proficient in MS Office
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment
• Valid driver’s license required for hire. A clean driving record is required and must be maintained to be able to safely & confidently operate company motor vehicles.
• Physical Demands & Work Environment:
  
  

The Digital News Producer must be able to stand, sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, and occasionally work outdoors with various weather conditions and indoors in environmentally controlled conditions.