What are the responsibilities and job description for the Local Sales Manager position at Nexstar Media Group, Inc.?
Responsibilities:
- Reports to the Director of Sales and leads a team of sellers in developing and executing sales strategies that result in driving revenue for our partner advertisers while exceeding our business revenue targets.
- Inspire, coach, and train our team of local Account Executives to exceed their goals.
- Enjoys being face-to-face with clients everyday building award winning exceptional client relationships.
- Drive local revenue growth and increase revenue share for the station and company.
- Create new digital business from outside the traditional media space.
- Management of the digital sales pipeline, including the formation of individual Account Executive (AE’s) budgets.
- Assist Account Executives with prospecting, building plans, negotiating, and closing deals.
- Work with the corporate digital team on corporate led sales initiatives and group sales projects.
- Assist in updating content on our website and our social media platforms.
- Maximize new business and digital revenue potential from new and existing accounts.
- Conduct weekly training meetings for the Account Executives, with a focus on digital products and services.
- Assist with recruitment of talented sales professionals.
- Prefer a minimum of three years' experience leading account executives, preferably in the broadcast or digital field using a CRM.
- Experience guiding, directing, and motivating a team, including setting performance standards and monitoring performance.
- Experience executing long-range objectives set by the Director of Sales.
- Ability to identify the developmental needs of others and to coach, mentor, or otherwise help others to improve their knowledge or skills.
- Strong organizational skills, attention to detail, excellent follow-up, resourceful, and self-motivated.
- Ability to multitask and prioritize with multiple pending deadlines.
- Knowledge of prevailing digital technologies such as Google Analytics, ad tagging, SEM/SEO, social media, OTT/CTV, behavioral and contextual targeting
- Very strong computer skills, proficiency in PowerPoint, Excel, Word, Teams, Zoom, Facebook, etc.
- Experience with Wide Orbit, Matrix, Nielsen, ComScore and media sales is a plus.
- Able to promote a winning, positive, sales culture. Be a team player. Be resilient and consistent. Have passion for the business, the job, and helping clients to be successful.
- Valid driver’s license with an acceptable driving record
