What are the responsibilities and job description for the Strategic Account Manager position at Nexstar Media Group, Inc.?
KELOLAND Media Group, in Sioux Falls, SD, is seeking a Strategic Account Manager.
Join our family that is committed to being a part of the fabric of our communities that has made us a LEADER in delivering local content to our viewers for more than 70 years.
The Strategic Account Manager is responsible for developing digital marketing recommendations and advertising campaigns that generate superior outcomes for our clients. The ideal candidate will be a motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment. The ideal candidate has Digital sales experience and will master Nexstar’s proprietary tools to develop solutions, proposals, and presentations to targeted and existing clients. The SAM collaborates with administrative team members, Local Sales Manager and Director of Sales.
Join our family that is committed to being a part of the fabric of our communities that has made us a LEADER in delivering local content to our viewers for more than 70 years.
The Strategic Account Manager is responsible for developing digital marketing recommendations and advertising campaigns that generate superior outcomes for our clients. The ideal candidate will be a motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment. The ideal candidate has Digital sales experience and will master Nexstar’s proprietary tools to develop solutions, proposals, and presentations to targeted and existing clients. The SAM collaborates with administrative team members, Local Sales Manager and Director of Sales.
- Ability to obtain new clients by cold calling, networking, prospecting, and successful negotiation
- Strong oral, problem solving, communications, writing, negotiation, and presentation skills
- Attention to detail
- Time management and ability to juggle multiple client needs
- Solve problems, collaborate with teammates, and utilize all resources available.
- Positive attitude, friendly demeanor, and team player
- Execution of client campaigns from start to finish
- Provides creative and innovative solutions for clients utilizing industry trends, selling techniques, and digital product knowledge.
- Create and execute, go-to-market strategies and tactics that result in superior outcomes for the client and in accordance with departmental, company and personal revenue goals.
- Lead digital marketing services sales efforts focused on metrics-driven success.
- Perform in-depth data analysis to deliver actionable insights & recommendations that influence short term / long term digital media strategy
- Evaluate KPIs and optimize campaign performance using a data driven approach
- Educate advertisers on performance metrics, insights, and how to achieve greater results
- Train and collaborate with AEs to enhance their understanding of digital products
- Performs other duties as assigned.
- BA or BS in Business Marketing, Advertising or Communications preferred
- 3 years of digital marketing or media sales preferred
- Significant knowledge of the local digital marketing services product offering and effective use for clients
- Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
- Effective communication and client presentation skills
- Ability to interact with high-level decision makers
- Ability to execute in an organization through collaboration and a consultative process
- Excellent follow-up, strong organizational skills and attention to detail
- Proven ability to meet and exceed sales goals
- Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
- Be and effective partner with the market's sales team in generating digital revenue
