What are the responsibilities and job description for the Strategic Account Manager position at Nexstar Media Group, Inc.?
The Strategic Account Manager (SAM) serves as a dedicated digital marketing strategist for the KRQE Media Group sales team in Albuquerque, supporting Account Executives and Sales Management in the achievement of digital revenue goals. This role will focus on delivering expert digital marketing strategies, campaign insights, and sales support to drive results for clients and grow the station’s digital business. The SAM will also provide digital expertise, staff and client education, as well as campaign analysis and optimization.
- Revenue Growth Support: Assist Account Executives and Sales Management in developing and executing digital sales strategies to exceed revenue targets.
- Digital Strategy Development: Build comprehensive digital marketing strategies tailored to client goals, leveraging insights and best practices across video, mobile, display, OTT/CTV, and emerging platforms.
- Campaign Optimization & Data Analysis: Analyze campaign performance metrics to deliver actionable recommendations and continuous improvements for client results.
- Client and Sales Team Education: Conduct digital marketing trainings, best practice sessions, and educational forums to enhance client and internal sales team understanding of digital products and opportunities.
- Sales Support and Collaboration: Work alongside Account Executives during prospecting, proposal development, client meetings (“four-legged” sales calls), and pitches to strengthen client confidence and digital campaign effectiveness.
- Industry Expertise and Thought Leadership: Stay current on digital trends, tools, and platform updates to inform strategy recommendations and maintain a leadership role in digital discussions within the station.
- Strategic Partnership Building: Establish strong working relationships with internal teams, clients, and vendor partners to ensure the successful execution and optimization of digital campaigns.
- Strong understanding of digital marketing solutions, including SEO, SEM, targeted display, retargeting, mobile device ID targeting, OTT/CTV, and social media advertising.
- Proven ability to analyze data, interpret insights, and translate findings into strategic recommendations.
- Excellent communication, presentation, and collaboration skills.
- Comfortable working in a fast-paced, evolving environment with a strong focus on metric-driven success.
- Previous experience supporting or working directly with a sales organization preferred.
- Digital certifications (such as Google Ads, Google Analytics, etc.) a plus.
