What are the responsibilities and job description for the Sales Manager (Supporting Suntory RTD Company) position at Next Level Marketing?
Overview
The Sales Manager is responsible for bringing the Suntory RTD Company brands to life in-market, specifically in key off-premise retail stores. Activities will be focused on new distribution, increasing velocity, effective merchandising, and promotion to achieve brands success with buyers, retail sale staff and consumers.
Core Accountabilities :
- Identify new off-premise / retail accounts to sell-in and promote Suntory RTD Company brands in assigned territory
- Maintain all existing accounts and grow account base
- Achieve or exceed volume and distribution goals in assigned territory
- Account pre-plan with agenda, purpose and opportunities with a post-review of goals and conversion rates
- Develop and maintain strong distributor and customer partnerships to achieve a winning “Share of Mind” beyond our brand size and scale
- Identify, build and maintain 25 high end and highly visible “Showcase Accounts” within assigned territory that has the following : multiple points of interruption, cold box, warm shelf, display activity, use of point of sale materials
- Maximize and maintain visibility on shelf and in cold box through facings, POS and pricing management
- Merchandise accounts by selling in and building displays and utilizing “Point of Sale” improving display visibility when allowed
- Fully understand and be able to clearly communicate features and benefits of our brands as well as competitor brands
- Develop and maintain overall beverage alcohol and RTD / FMB category knowledge
- Recognize competitive activity and assess impacts / opportunities for Suntory as a result
- Preparation and timely submission of required reports
- Manage budget to maximize effectiveness
- Scheduling and execution of off-premise promotions / samplings / demos
- Planning and execution of trade, industry, distributor and consumer-facing events
- Create and maintain account files with up-to-date information
- Some evening and weekend hours are required
- Field-based role with extensive driving to accounts
Skills, Education, & Experience :
Personal Characteristics :
