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Director of Advertising Solutions - Next Level Sports

Next Level Sports & Entertainment
Hanover, MD Full Time
POSTED ON 3/22/2025
AVAILABLE BEFORE 4/17/2025

About Us:

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Next Level Sports & Entertainment is a pioneering company in the world of sports media, providing a unique blend of entertainment and sports content to audiences worldwide. With over 15 million homes covered in all seven continents, we're the only minority-owned 24/7 linear platform in the US, distributing content across digital and broadcast networks that showcases live events and original programming.

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Our content includes live and on-demand videos such as games and events, interviews, predictions, analysis, and a variety of original programming. With a strong focus on innovation, security, and people, our team fosters a supportive work environment that allows our teams to thrive.

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We offer career advancement opportunities to all employees, promoting a healthy and balanced life with an extensive benefits package that supports the wellness of our employees and their families. Join our team of innovators, working with cutting-edge technologies, building a network, and making an impact.

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About Your New Role:

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The Director of Ad Sales will lead Next Level Sports & Entertainment's advertising sales efforts as we launch our groundbreaking sports broadcast network. As the Ad Sales Director, you'll be instrumental in driving revenue growth, forging strategic partnerships, and shaping the network's ad sales strategy from the ground up.

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You'll develop relationships with advertisers, brands, and agencies eager to connect with our dynamic sports audience. This position is accountable for delivering exceptional sales performance, expanding into critical regional key accounts and channels, and implementing strategies that drive revenue growth, profitability, and market development in line with our vision and values.

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Responsibilities:

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  • Develop and execute a comprehensive ad sales strategy that aligns with the network's growth objectives and leverages the unique appeal of our sports content.
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  • Identify and target key industries and brands interested in reaching sports fans across digital, linear, and social media platforms.
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  • Establish competitive pricing models, revenue projections, and sales goals to optimize ad revenue generation.
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  • Cultivate and grow relationships with national and regional advertisers, agencies, and sponsors who want to engage with our diverse sports audience.
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  • Proactively identify and pursue new advertising opportunities, including direct sales to brands seeking innovative ways to reach sports viewers.
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  • Lead high-level presentations, pitches, and negotiations with key clients to secure long-term ad deals, sponsorships, and brand integrations.
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  • Manage the entire sales cycle—from prospecting to closing deals—to meet and exceed revenue targets.
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  • Develop creative sponsorship packages that leverage our sports network's programming, live events, and digital assets, delivering exceptional value to advertisers.
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  • Drive innovation in ad sales offerings, including native advertising, branded content, product placement, and cross-platform partnerships.
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  • Collaborate with the programming, marketing, and production teams to ensure ad sales align with content strategy, live events, and viewer engagement.
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  • Work closely with the marketing team to create sales materials, media kits, and proposals that showcase the value of advertising with the network.
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  • Lead and mentor a growing sales team, providing direction, support, and performance feedback to ensure the team's success in meeting revenue goals.
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  • Stay informed on industry trends, market shifts, and emerging advertising technologies to position the network as an innovative leader in sports advertising.
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  • Analyze sales performance data, market conditions, and customer feedback to adjust strategies and maximize ROI for both the network and advertisers.
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  • Understand the competitive landscape within sports media to differentiate our network and deliver unique ad solutions.
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