What are the responsibilities and job description for the Experiential Marketing Project Manager position at Next Marketing?
WHO WE ARE
For more than 30 years, Next Marketing has created, managed and measured award-winning sponsorship and experiential marketing campaigns for some of the world’s best-known brands. From mobile tours to retail sampling, fairs and festivals to corporate events, sports and entertainment sponsorships to hospitality, our campaigns drive performance for our clients across North America.
Required Qualifications:
- This role is fulltime, office-based in our Atlanta-area HQ – relocation assistance is not offered for this role
- Verified 2 years of fulltime experience working with major brands or agencies in experiential, event and/or sponsorship marketing
- Willingness to travel and work flexible hours, including nights and weekends, as needed.
- Bachelor’s degree in marketing, communications or related field
About the Role:
We are seeking a detail-oriented and strategic Experiential Marketing Project Manager to assist with a key client account and campaign. In this role, reporting to the Vice President, Account Director, you will be responsible for assisting in the planning, execution, and management of brand experiences that drive engagement and business results. You will work closely with properties, vendors, and clients to ensure seamless execution from ideation to post-campaign analysis.
Key Responsibilities:
Client & Account Management
- Serve as a point of contact for the client, maintaining strong relationships and ensuring alignment with their marketing goals.
- Provide strategic recommendations and insights to enhance the client’s experiential marketing initiatives.
- Manage client expectations, deliverables, and timelines while maintaining clear communication.
Project & Campaign Management
- Assist in the end-to-end planning and execution of experiential marketing campaigns, including live activations, events, mobile tours, and sponsorships.
- Manage project timelines, budgets, and resource plans, ensuring all elements are delivered on time and within scope.
- Coordinate with vendors, venues, and third-party partners to ensure seamless execution.
- Oversee on-site event activation, ensuring brand guidelines and customer experience standards are met.
Execution & Performance Monitoring
- Track campaign performance, capturing key metrics and insights to measure ROI and effectiveness.
- Prepare post-event reports, providing analysis and recommendations for future improvements.
- Identify and implement process efficiencies to optimize campaign execution.
Qualifications & Skills:
- Strong project management skills with experience managing multiple campaigns simultaneously.
- Excellent client relationship management and communication skills.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Experience working with vendors, production teams, and logistics partners.
- Proficiency in budgeting, financial tracking, and reporting.
