Salesforce Marketing Specialist

B2B Marketing Automation Specialist (Salesforce MCAE/Pardot)

Remote Opportunity

We are seeking a B2B Marketing Automation Specialist with expertise in Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) to join a dynamic team in the home services industry. This role is ideal for a marketing professional who thrives in automation, lead nurturing, and campaign management to drive customer engagement.

Key Responsibilities:

• Develop and manage B2B marketing campaigns using Salesforce MCAE/Pardot, focusing on email journeys and automation strategies.
• Create and optimize lead nurturing programs, ensuring seamless CRM integration for a smooth lead journey.
• Design and maintain lead handoff processes to sales teams, ensuring data accuracy for effective follow-up.
• Execute A/B testing and performance analysis to improve email marketing and lead generation efforts.
• Enhance customer lifecycle engagement by optimizing lead nurturing strategies.
• Monitor and maintain email deliverability and domain reputation.
• Provide training and support to internal teams on marketing automation tools and strategies.
• Analyze campaign performance and provide data-driven insights to optimize future strategies.
• Implement automation-based solutions for lead scoring, routing, and nurturing.
• Assist with data governance, modeling, and CRM data structure enhancements.
• Stay up to date with Salesforce MCAE/Pardot and industry best practices to drive innovation.
  
  

Qualifications:

• Salesforce Marketing Cloud Account Engagement Specialist Certification (Required).
• 3 years of experience with MCAE/Pardot in a hands-on marketing automation role.
• 3 years of experience in digital marketing, with a focus on B2B marketing initiatives.
• Strong experience managing lead generation processes, CRM integration, and conversion optimization.
• Ability to collaborate with marketing content teams to execute campaign initiatives.
• Strong analytical and reporting skills, with proficiency in Excel for data analysis.
• Experience documenting business requirements and translating them for technical teams.
• Proven ability to design, implement, and optimize lead processes within a CRM environment.
• Strong communication skills, with the ability to work effectively with both technical and non-technical stakeholders.
  
  

Preferred Qualifications:

• Hands-on experience with Salesforce CRM and CRM Analytics.
• Familiarity with tools such as Google Postmaster, Analytics 360, and Everest.
• Expertise in loyalty strategies (email, SMS, push notifications) to enhance customer retention.
• Experience using first-party data for lead nurturing programs, UTM tracking, and engagement campaigns.
• Understanding of API development, data migrations, and cloud-based marketing solutions.
• Ability to build Excel Macros for data cleaning and optimization.
• Experience in real estate or retention marketing is a plus.
  
  

This is an exciting opportunity for a detail-oriented and data-driven marketing professional to contribute to a high-growth team, leveraging cutting-edge marketing automation tools to drive engagement and conversions.

Apply today to be part of a forward-thinking team!

#CB

#Dice

Chad.Price, Elizabeth Roane