What are the responsibilities and job description for the Senior Manager, Marketing & Communications position at NextEra Energy Resources?
NextEra Energy Resources is the world's largest producer of renewable energy from wind and solar, and a global leader in battery storage. We offer energy solutions that drive economic growth, protect the environment, support communities, and help customers meet their energy needs. Ready to make a lasting impact and create a cleaner future? Join our innovative, world-class team today!
Position Specific Description
This role will be a strategic business partner for NextEra Energy Resources, leading integrated marketing and communications strategies. It involves developing, implementing, and measuring ROI-based communication plans to support the objectives of various business units. This position is responsible for engaging with customers and other external audiences to enhance the company's reputation as a reliable provider of all forms of energy. It also aims to raise awareness among customers and other key stakeholders of the company’s initiatives to improve its service and reliability. Additional direct outreach to customer audiences through direct mail and other channels, participation in community events, and proactive media outreach in collaboration with the media relations team may also be required.
Key Focuses Needed
Employees in this role lead integrated marketing & communications strategies in support of one or more business units or functional areas, assuming full responsibility for leading the development, implementation and measurement of ROI-based communication plans in support of the business units’ objectives. This position is responsible for outreach to customers and other external audiences to enhance the company's reputation as a reliable provider of electricity and raise awareness among customers and other key stakeholders of the company’s initiatives to improve its service and reliability. Individuals direct outreach to customer audiences through direct mail and other channels, participation in community events, and proactive media outreach.
Job Duties & Responsibilities
Employee Group: Exempt
Employee Type: Full Time
Job Category: Marketing/Communications
Organization: NextEra Energy Resources, LLC
Relocation Provided: Yes, if applicable
NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.
NextEra Energy and provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com , providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.
NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.
Position Specific Description
This role will be a strategic business partner for NextEra Energy Resources, leading integrated marketing and communications strategies. It involves developing, implementing, and measuring ROI-based communication plans to support the objectives of various business units. This position is responsible for engaging with customers and other external audiences to enhance the company's reputation as a reliable provider of all forms of energy. It also aims to raise awareness among customers and other key stakeholders of the company’s initiatives to improve its service and reliability. Additional direct outreach to customer audiences through direct mail and other channels, participation in community events, and proactive media outreach in collaboration with the media relations team may also be required.
Key Focuses Needed
- Reputation management
- Strategic media relations
- Exceptional editor and writer
- Content creation
- Strategic planning for integrated marketing and communications
- Stakeholder engagement
- Collaboration and cross-functional skills
- Lead a dynamic team of communications professionals, coaching and directing their performance in accordance with the M&C teams high standards for excellence.
- Serve as a NEER M&C leadership team member in helping strengthen the capabilities of the team.
- Highly confident when engaging media and executing media strategies and tactics.
- Support securing impactful opportunities via the NEER thought leadership plan – media interviews, speaking engagements – to enhance the reputation of NEER.
- Participate in managing the NEER communications team budget.
- Work closely with NEER federal, state and local government relations staff.
- Serve as M&C’s key relationship owner of select NEER business units to help drive strategic messaging, harnessing multiple communications channels to reach audiences.
- Provide strategic communications counsel to NEER business unit leaders and their respective teams.
- Develop, improve, standardize and manage work processes to ensure consistent performance that meets leader expectations, including cross-functional collaboration inside and outside of M&C.
Employees in this role lead integrated marketing & communications strategies in support of one or more business units or functional areas, assuming full responsibility for leading the development, implementation and measurement of ROI-based communication plans in support of the business units’ objectives. This position is responsible for outreach to customers and other external audiences to enhance the company's reputation as a reliable provider of electricity and raise awareness among customers and other key stakeholders of the company’s initiatives to improve its service and reliability. Individuals direct outreach to customer audiences through direct mail and other channels, participation in community events, and proactive media outreach.
Job Duties & Responsibilities
- Drives the effective use of market research and other analytics to develop recommendations
- Develops, improves, standardizes and manages work processes to ensure consistent performance that meets client expectations, including cross-functional collaboration inside and outside Marketing and Communication
- Provides communications counsel to senior leaders and managers
- Manages the effective use of communication channels
- Leads a team of communications managers and professionals, coaching and directing their performance in accordance with the Marketing and Communications teams high standards for excellence in client service
- Ensures disciplined budget management
- Builds and lead high-performing teams as well as coach individuals to develop to their fullest potential
- Develops as well as follow critical business processes to ensure quality and timely execution of initiatives
- Performs market research and analytics
- Performs other job-related duties as assigned
- High School Grad / GED
- Bachelor's Degree
- Experience:10 years
- Supervisor/Management Experience:5 years
- Bachelor's - Arts
Employee Group: Exempt
Employee Type: Full Time
Job Category: Marketing/Communications
Organization: NextEra Energy Resources, LLC
Relocation Provided: Yes, if applicable
NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.
NextEra Energy and provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com , providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.
NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.
