What are the responsibilities and job description for the Marketplace Manager position at NEXTGEN RETAIL SOLUTIONS?
Position Overview: We are seeking an experienced and dynamic Marketplace Manager to oversee and optimize our presence on Amazon, Walmart, and other e-commerce platforms. The ideal candidate will be responsible for driving sales growth, managing product listings, analyzing performance data, and ensuring that our brand maintains a competitive edge across multiple online marketplaces. This role requires a blend of strategic thinking, attention to detail, and a hands-on approach to managing day-to-day operations.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Marketplace Strategy Development:
- Develop and execute a comprehensive strategy to maximize sales and profitability on Amazon, Walmart, and other platforms such as eBay and Shopify. Stay updated on marketplace trends, algorithms, and competitor activity to identify growth opportunities.
- Product Listings Management:
- Create, optimize, and maintain high-quality product listings, including titles, descriptions, bullet points, and images across multiple platforms.
- Conduct keyword research and implement SEO best practices to improve product visibility on each marketplace. Monitor and ensure compliance with platform-specific guidelines and policies.
- Inventory and Pricing Management:
- Monitor inventory levels and coordinate with the supply chain team to avoid stockouts or overstock situations.
- Implement dynamic pricing strategies to stay competitive while maintaining profit margins. Manage FBA (Fulfillment by Amazon), WFS (Walmart Fulfillment Services), and FBM (Fulfillment by Merchant) operations as needed.
- Advertising and Promotions:
- Plan, execute, and optimize advertising campaigns on Amazon, Walmart Connect, and other relevant platforms.
- Analyze campaign performance and make data-driven adjustments to maximize ROI. Develop and manage promotional strategies such as discounts, deals, and coupons tailored to each marketplace.
- Performance Analysis and Reporting:
- Analyze sales data, traffic trends, and customer behavior across platforms to identify areas for improvement.
- Generate and present performance reports, including actionable insights and recommendations for all marketplaces. Track and improve key performance indicators (KPIs) such as conversion rates, sales growth, and customer reviews.
- Customer Experience Management:
- Monitor customer feedback and reviews across all platforms and address any issues promptly. Collaborate with customer service teams to resolve disputes and ensure a positive shopping experience.
- Collaboration and Leadership:
- Work closely with cross-functional teams, including marketing, supply chain, and design, to ensure cohesive brand representation across marketplaces.
- Provide guidance and training to team members on marketplace-specific best practices.
- Bachelor’s degree in Business, Marketing, or a related field.
- Proven experience managing accounts on Amazon, Walmart, and other e-commerce platforms.
- Strong knowledge of each platform’s ecosystem, including listing optimization, advertising, and analytics tools.
- Proficiency in using tools like Helium 10, Jungle Scout, Walmart Seller Center, or similar software.
- Exceptional analytical skills and experience with data-driven decision-making.
- Excellent written and verbal communication skills.
- Ability to multitask, prioritize, and thrive in a fast-paced environment.
- Familiarity with additional e-commerce platforms like Shopify and eBay.
- Knowledge of APIs for Amazon, Walmart, and other platforms, along with experience with automation tools.
- Competitive salary and performance-based bonuses.
- Opportunities for professional growth and development.
- A collaborative and innovative work environment.
- Flexible work arrangements.
