What are the responsibilities and job description for the Content Marketer position at Nextiny Marketing?
We are looking for a prolific and talented content creator to write and produce various projects and blogs regularly, to expand the digital footprint of our agency and our clients’ businesses to increase awareness, subscribers, leads, and customers through valuable content. This role requires a high level of creativity, attention to detail, and project management skills.
Responsibilities:
- Develop and execute a comprehensive content strategy that aligns with agency and client goals, driving traffic and leads through search, social, and email channels.
- Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy for blogs, email campaigns, and social media content.
- Stay up-to-date with the latest industry trends, such as AI, and customer challenges in order to build a more effective editorial calendar.
- Optimize content for SEO best practices.
- Collaborate with the creative team, account managers, sales, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
- Write website page copy for landing pages and website pages for Nextiny and our clients as needed.
- Write copy for downloadable content offers such as ebooks, white papers, infographics, guides, etc as needed.
- Track content performance and analyze data to refine strategies and maximize results.
Requirements:
- BA/BS degree or equivalent working experience.
- Excellent written and verbal communication skills.
- Excellent attention to detail for line editing copy and consistency in style and tone across our content.
- Experience producing content, for the web specifically.
- Knowledge of SEO.
- Knowledge of content management systems like the HubSpot Content Management System to blog, post on social media and create email campaigns.
- A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.