What are the responsibilities and job description for the Principal Marketing Operations Architect position at NextRoll?
As the Principal Marketing Operations Architect, you'll play a pivotal role within our Revenue Marketing team, ensuring our marketing systems are efficient, data-driven, and ready to scale. Reporting to the Senior Director of Revenue Marketing, you'll partner closely with Revenue Marketing leadership to strategize and execute operational motions, driving success for our teams. In this critical role, you'll work with our external consulting firm to ensure operational excellence across our marketing technology stack, from automation to analytics, driving seamless execution of campaigns that generate impactful results.
The ideal candidate should possess at least 9 years of B2B marketing experience, Salesforce & Marketo proficiency, and a strong technical background to optimize campaigns efficiently and contribute to revenue growth at NextRoll.
This role is open in San Francisco, New York City, or US Remote locations.
Unsure that you check all the boxes? You should still apply! We'll review your application for other opportunities. We're always on the lookout for talented people, and we're committed to developing each employee's career, offering over 1,800 training classes every year.
The impact you'll make :
- Oversee and maintain our marketing automation systems, including but not limited to : Marketo, Salesforce, ZoomInfo, and Lean Data.
- Work closely with the sales team to ensure alignment on lead management processes and handoffs.
- Develop and maintain comprehensive dashboards and reports to monitor and evaluate marketing tech stack performance.
- Partner closely with Sales and Operations to continually improve marketing effectiveness, process scalability, and lead-to-closed won optimization
- Work closely with the wider Revenue Marketing team to strategize and execute campaigns effectively.
- Full ownership over designing and implementing programs that drive improvements to lead quality and conversion rates.
- Manage the integration between marketing automation systems and other essential tools, including CRM platforms.
- Establish and implement best practices for data management and hygiene.
- Monitor, assess, and report on the effectiveness of marketing campaigns.
- Identify and implement improvements in marketing automation processes and systems.
Skills you'll bring :
Benefits and Perks :
Additional Information :
Minimum salary of $169,200 to maximum salary of $208,454 equity benefits.
The range provided is NextRoll's reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors.
About NextRoll :
NextRoll is a marketing technology company delivering products ambitious marketers use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll's technology serves tens of thousands of businesses globally through its two business units : RollWorks, an account-based platform for business-to-business marketing and sales teams, AdRoll, a marketing and advertising platform for direct-to-consumer brands. NextRoll is a privately-held, remote friendly company headquartered in San Francisco, CA with additional offices in New York City, Dublin and Sydney. To learn more visit nextroll.com.
We are committed to building diverse teams of "Rollers" and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request reasonable accommodation, contact [redacted].
Salary : $169,200 - $208,454
