What are the responsibilities and job description for the Marketing Manager position at NextStep Group?
The candidate should be comfortable with day-to-day marketing activities; Internet Site Updates, Press Releases, Trade Show Support, Product Brochure Development etc.
Objectives of this Role
- Working with the various business units identify target audiences, and develop marketing materials with specific objectives across different channels and segments
- Implements the company's overall creative content marketing strategy based on specific goals and objectives
- Analyze competitive markets for best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and develop key insights for future campaign development.
Daily and Monthly Responsibilities
- Analyze and update web sites working with our third-party internet hosting company as required
- Review and update key marketing material and update as required. This will involve product brochure development, press releases, web site content updates etc.
- Gather customer and market insights from various sources to optimize the approach used internally to increase customer conversions, and generate more qualified leads
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer participating in events, documenting business processes, and providing sales support as required
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and recommend changes accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Skills and Qualifications
- Bachelor’s degree in Marketing or related experience
- Excellent written and verbal communication skills with eye for creativity
- Experience developing marketing plans and campaigns including brochures
- Strong project management, multitasking, and decision-making skills
- Proficiency with online marketing and social media strategy
- Proven experience designing interactive applications and networking platforms
- Willingness and ability to travel
Target annual base compensation, based on experience, between $110,000 and $125,000
Salary : $110,000 - $125,000
