Clinical Liaison

Job Description

Job Description

The position serves as the primary marketing representative for the facility and is responsible for clinical assessments of potential referrals to the facility; serves as the liaison between facility personnel and the families of referrals and other professionals in the community.

JOB SPECIFIC RESPONSIBILITIES :

• Develops and implements quarterly marketing plans with goals designed to achieve budgeted admits.
• Achieves quarterly goals.
• Conducts sales calls to existing and potential referral sources and records call activity into the system.
• Tracks physician non-monetary items for compliance submits to Marketing Directors
• Establishes and cultivates professional relationships with referral sources in order to generate repeat referral opportunities.
• Seeks out managed care opportunities and works with NCH Director of Professional Relations to cultivate the same.
• Completes weekly calendars and contact reports with timely submission per departmental direction
• Attends conferences and professional seminars as requested in order to promote the facility.
• Provides timely and detailed input to the marketing budget
• Consistently completes and maintains data in the CRM (MarketWare)
• Demonstrates knowledge of the hospital and marketplace in order to stay abreast of healthcare changes and / or trends.
• Performs competitive analysis of competitor facilities periodically.
• Conducts presentations and tours of the facility to potential referral sources and families.
• Performs clinical assessments to determine the appropriateness and acceptance of potential admissions.
• Maintains timely attendance and active participation in Nexus marketing education events.
• Cost-effectively performs marketing duties, consults director on plans, costs, and options before scheduling events / placing orders, submits expense reports quickly, and adheres to company policies on approved expenses.
• Maintains knowledge of community resources.
• Effectively, timely, and accurately reports and / or communicates activities, progress, issues and / or concerns to CEO, VP, Sales, and Area Sales Director as appropriate
• Works with the facility Marketing Director and VP of Sales and Marketing on an ongoing basis regarding concerns and issues which impact census building in the facility, responds to requests, participates in field ride along and training, etc.

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