Ecommerce Manager

** This is a FT in-house position in Atlanta, GA**

Are you a dynamic and results-oriented professional with a passion for e-commerce and online marketing? Nfinity, a leading Cheerleading company, is seeking a talented and experienced Head of E-Commerce and Online Marketing to drive the growth of our online sales channels. In this role, you will be responsible for the development and execution of end-to-end e-commerce campaigns while monitoring their performance daily. This is a fantastic opportunity to join a thriving team and make a significant impact on our digital presence.

Company Overview:

Nfinity Athletic is a leading provider of cheerleading shoes and custom apparel for athletes and teams around the world. Our mission is to inspire and empower athletes to reach their full potential through innovative and high-quality products. We're seeking an e-commerce manager to join our team and help us continue to grow and expand our business.

Purpose:

The Director of Digital Commerce is responsible for leading all aspects of Nfinity Athletic's ecommerce operations and digital sales channels. This role plays a vital part in achieving the company's revenue, customer acquisition and brand growth goals through strategic online sales and marketing efforts.

Key Responsibilities:

- Oversee the day-to-day operations of Nfinity's ecommerce platforms, including website, mobile, and marketplace sales channels.

- Develop and execute online sales and marketing strategies that drive revenue, customer engagement, and higher conversion rates.

- Manage paid digital advertising campaigns across social media, search and display to efficiently acquire new customers.

- Optimize product listings, pricing, and merchandising across all sales channels.

- Lead SEO, content and linkbuilding efforts to improve organic search visibility.

- Leverage analytics and customer insights to continuously refine digital programs and roadmaps.

- Work with DOO to implement an efficient warehouse and fulfillment operation to deliver great customer experience.

- Collaborate with Ops, Marketing and Retail on inventory, design, and product development to best showcase offerings online.

- Hire, train and manage a team of digital marketers, analysts and operations staff with CFO approval.

- Report on key performance metrics and ROI for all digital programs to stakeholders.

- Stay abreast of digital commerce best practices and best use of AI.

In summary, the Director will spearhead Nfinity's digital transformation, leading a coordinated effort to maximize long term sales growth and brand loyalty through optimized online customer experiences using both traditional channels and ones like AI that we put into processes.

Weekly:

Department reports are due to include but not limited to Analysis, Market research, Technology advances and inventory updates.

Expectations:

To grow our world-wide digital footprint by 30% a year by moving from Amazon/.com only to a mix of International Marketplace, Domestic markets places, better .com utilization, Social Commerce (Facebook, Instagram, TikTok, etc) and better utilization of 3PL warehouses domestically and internationally.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degree is a plus.

- Proven experience in e-commerce management and online marketing, preferably in the retail or consumer goods industry.

- Strong understanding of Shopify Plus, online marketplaces (such as Amazon), and digital advertising channels.

- Proficiency in web analytics tools, such as Google Analytics, and experience in analyzing data to drive insights and make data-driven decisions.

- Excellent knowledge of digital advertising strategies, including paid search, display advertising, social media advertising, and re-marketing.

- Experience with A/B testing, conversion rate optimization, and user experience (UX/UI) optimization.

- Strong project management skills with the ability to handle multiple campaigns simultaneously and meet deadlines.

- Exceptional analytical and problem-solving abilities, with a keen attention to detail.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior stakeholders.

- Demonstrated leadership skills, with the ability to motivate and inspire a team to achieve results.

- A passion for e-commerce, online marketing, and staying up-to-date with the latest industry trends and best practices.

- Ability to thrive in a fast-paced, dynamic environment.

Compensation:

• Base Salary Commission Role
• Medical, Dental and Vision Coverage
• 401k with Company Matching
• Generous PTO

OUR STORY

What We Do

Nfinity designs its products for the driven female athlete who wants and believes she deserves something better. We are the only brand with a core focus on creating lightweight, high-performance athletic footwear specifically and exclusively for female athletes. Nfinity invests its time and effort in designing shoes for a group of athletes who struggle to get the recognition they deserve. Inspired by the level of athleticism and sacrifice that women athletes put into their sport, we strive to provide them with high performance products designed specifically for their needs. By addressing the unique biomechanical needs of the female athlete, we are able to enhance their athletic performance with the ultimate goal of helping reduce the risk of injury.

One thing you’ll notice about our products is the attention to detail and thoughtful design. Everything we create is for our unique customer, from the way she is shaped to the way she moves. We spend a lot of time developing high performance fabrics and materials that out-perform those of our competitors, all without sacrificing fashion. We are passionate about making a profound difference in the lives of female’s athletes and you can tell by our products.

We are a team of marketers that approach all aspects of our business through the lens of seven core values; attributes that we believe result in not only a better product, but also a better company.

Our Values

• Brand before all
• United
• Gracious
• Impeccable with our word
• Aspirational
• The Experience – Constantly striving to enhance the brand with the overall Nfinity experience. Nfinity employees represent the brand at all times, whether it is through interacting with a customer, a co- worker, or on social media.
• Rocky – Fearless, relentless, passionate, dedicated, trains harder, self-starter