What are the responsibilities and job description for the Senior Communications & Marketing Manager position at NFL Players, Inc.?
The Senior Communications Manager develops and executes strategic content initiatives to align with the organization's mission, enhance brand awareness, engage stakeholders, and support business objectives. This role oversees content creation, ensures consistency in messaging, leverages analytics for performance improvement, and fosters cross-departmental collaboration.
Key Responsibilities :
- Develop and implement content strategies that align with organizational goals.
- Manage a content calendar and oversee the production of high-quality, multi-format content.
- Ensure consistent messaging, tone, and brand voice across all communications.
- Use analytics tools to monitor content performance and optimize strategies.
- Collaborate with internal teams and external stakeholders to enhance content relevance and expand reach.
- Build and maintain relationships with subject matter experts, industry influencers, and partners.
- Oversee communication projects, including digital and print marketing materials, reports, campaigns, and annual publications.
- Assist in budget development and identify cost-saving opportunities while ensuring effective resource utilization.
- Write, design, and edit communication materials tailored to diverse audiences, including newsletters, magazines, and promotional content.
- Develop, monitor, and execute project timelines for various initiatives, events, and requests, including digital and print marketing materials, website updates, advertising campaigns, and The Trust's annual reports.
- Manage the organization's website and app to ensure optimal functionality and user experience.
- Ensure consistency with the organization's visual brand and enforce brand guidelines across departments.
- Monitor and analyze content trends, audience preferences, and emerging technologies to enhance content delivery.
- Identify opportunities for process improvements and implement solutions to optimize content workflows.
- Perform other duties as assigned.
- Develop, monitor, and execute project timelines for various initiatives, events, and requests, including digital and print marketing materials, website updates, advertising campaigns, and The Trust's annual reports.
Qualifications :