What are the responsibilities and job description for the HCP Digital Marketing Associate Director, Randstad Sourceright position at Nhcchq?
Smyrna, GA | posted : April 12, 2024About the job
Job Summary
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The Omnichannel & Digital Marketing Lead role will support United States Rheumatology brands (CIMZIA and launch product, Bimzelx) and report into the Head of Omnichannel & Digital Marketing.
This role will focus on Omnichannel enablement for HCP marketing and communications for multiple brands across multiple disease areas. Responsibilities include strategic design, execution, and analysis of the Omnichannel Marketing capability.
The ideal candidate will have an in-depth understanding of commercial technology and omnichannel approaches, capable of co-developing strategies cross-functionally and translating that to seamless execution and operationalization. This role will establish close partnerships with colleagues across multiple disciplines to translate business strategies and requirements into digital solutions.
The Omnichannel & Digital Marketing Lead partners with brand, agencies, and other internal and external stakeholders to translate business strategy into Omnichannel Campaign Strategy and Execution, delivering campaigns that drive business results for the assigned brands.
Major Accountabilities / Responsibilities
- Translate brand strategic imperatives (SIs) into omnichannel strategies, campaigns, and tactics to deliver a seamless, coordinated customer experience.
- Influence cross-functional partners across IT, analytics, market research, commercial data, brand, and sales to build solutions that enhance customer engagement.
- Drive cross-enterprise consistency for Omnichannel initiatives, supporting unique strategic brand plans and objectives.
- Support initiatives that strengthen the “right message, right customer, right time” vision of our omni-channel approach.
- Lead media and CRM agencies to develop and implement strategic plans, presenting recommendations during annual brand planning.
- Support Marketing's instance of Salesforce Marketing Cloud through building data extensions, complex customer journeys, and other automations.
- Act as the liaison for the Omnichannel and commercial data teams to identify new approaches and data sources for analytics and activation opportunities.
- Facilitate Medical / Legal / Regulatory compliance approval of creative assets and content development.
- Ensure compliance with all privacy, consent, data governance, quality, and security policies.
- Provide Omnichannel and digital marketing capability support to other functional groups.
Omnichannel measurement and optimization :
Omnichannel transformation, thought leadership, and best practice enablement :
Minimum Requirements :
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