Demo

Social Media Marketing Specialist

Nick Global Medical Group
Boston, MA Full Time
POSTED ON 1/21/2025
AVAILABLE BEFORE 4/20/2025

At Nick Health we provide compassionate, comprehensive cancer care to patients globally, empowering them throughout their journey, and ensuring access to cutting edge options & clinical trials.

We are looking for a results-driven Social Media, Influencer outreach, and Paid Ads Specialist. The ideal candidate will have proven experience in healthcare marketing, with a focus on creating compelling campaigns that inspire trust and engagement.

This role is action-oriented : we’re not looking for strategies or consultations but real execution and measurable results. If you’re confident you can plan, execute, and monitor campaigns that deliver tangible results, we’d love to hear from you.

Responsibilities :

Social Media Management

  • Conduct a comprehensive audit of our social media accounts.
  • Fully manage ALL social media accounts.
  • Create engaging content (posts, videos, infographics) that aligns with our compassionate and hopeful brand voice.
  • Develop a community management strategy to build trust and engage with followers.
  • Track and report performance metrics to refine content and improve engagement.

Paid Ads Management

  • Set up and manage Meta / YouTube / Google / TikToX / X Ads and accounts.
  • Implement Pixel and tracking for lead generation and performance analysis.
  • Create and optimize ad copy and creatives (videos, images).
  • Target campaigns to key regions : North America, Brazil, Mexico, the Middle East, and Europe.
  • Continuously optimize campaigns and report on progress to ensure ROI.
  • Qualifications :

  • Proven success in lead generation campaigns in healthcare or related industries.
  • Expertise in social media management and content creation.
  • Proficiency in Meta Ads and Google Ads, including setup, optimization, and reporting.
  • Ability to generate leads in culturally diverse regions and adapt strategies to different markets.
  • Key Deliverables :

    1. Generate high-quality leads within 1-3 months.

    2. Develop and execute a content strategy that resonates with patients and caregivers.

    3. Create ad campaigns that drive measurable engagement and ROI.

    To Apply :

    1. Share examples of similar campaigns you’ve successfully managed.

    2. Briefly explain how you would approach our goal of attracting 100 clients in the next 1-3 months.

    Budget :

    Negotiable based on experience and ability to deliver results.

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