Social Media Strategist

Job Overview:
Nicolet Law is seeking a dynamic and creative Social Media Strategist to strategize our social media presence and enhance our brand visibility. The ideal candidate will have a strong background in content creation, editing, and analytics, with a demonstratable ability to grow and engage online communities. This role requires a strategic thinker who can manage multiple platforms, deliver consistent messaging, and produce high-quality content that aligns with our brand voice and business goals.

Key Responsibilities:

Social Media Strategy:

• Develop and implement comprehensive social media strategies to achieve company objectives, including brand awareness, audience engagement, and lead generation.
• Stay up to date with industry trends, platform updates, and emerging tools to ensure a competitive edge.

Content Creation and Editing:

• Create, curate, and schedule engaging content across all social media platforms, including images, videos, and written posts.
• Collaborate with graphic designers, photographers, and other team members to ensure cohesive branding.
• Edit and optimize content for each platform to maximize reach and engagement.

Community Engagement:

• Monitor and engage with followers, responding to comments, messages, and inquiries in a timely and professional manner.
• Foster relationships with influencers, brand advocates, and relevant communities to amplify our reach.

Analytics and Reporting:

• Track, analyze, and report on key performance metrics, such as engagement rates, follower growth, and campaign ROI.
• Use data insights to refine strategies and improve performance.

Campaign Management:

• Plan and execute social media campaigns aligned with broader marketing goals and maintain consistent messaging.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2 years of experience managing social media platforms for a brand, agency, or organization.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer, or Sprout Social) and analytics platforms (e.g., Google Analytics, native platform insights).
• Expertise in content creation tools such as Adobe Creative Suite, Canva, or similar software.
• Excellent copywriting, editing, and proofreading skills.
• Strong understanding of target audience.
• Experience with paid social media advertising is a plus.

Key Competencies:

• Creative thinking and storytelling ability.
• Strong organizational and multitasking skills in a fast-paced environment.
• Excellent communication and interpersonal skills.
• Analytical mindset with a focus on results and data-driven decisions.

Pay Range: The reflected pay range is the base pay range offered for this position. Pay may vary depending on factors including but not limited to experience, qualifications, achievements, and/or skill level.

Ability to commute/relocate: Minneapolis, MN 55414: Reliably commute or planning to relocate before starting work (Required)

Job Type: Full-time

Pay: $55,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Experience:

• Social media strategy: 2 years (Required)

Location:

• Minneapolis, MN 55414 (Preferred)

Ability to Commute:

• Minneapolis, MN 55414 (Required)

Ability to Relocate:

• Minneapolis, MN 55414: Relocate before starting work (Required)

Work Location: In person

Salary : $55,000 - $85,000