What are the responsibilities and job description for the Associate Director Sales Marketing Product Enablement position at NielsenIQ?
About this job
The Associate Director Sales Marketing and Product Enablement is responsible for product marketing product communications and sales enablement for a leading portfolio of consumer insights and datadriven solutions from MRISimmons and NielsenIQ.
The role is ideal for a datadriven selfstarter with exceptional messaging and positioning skills with a passion for data advertising research and solving client challenges.
Responsibilities
Sales Enablement :
Partner with crossfunctional stakeholders to develop messaging training material and sales collateral for our overall capabilities new platform features research studies product launches and managed service solutions including the creation of sales decks product sheets and sizzle reels.
Leverage product knowledge to assist with clientspecific presentations that effectively address our clients challenges.
Assist with board presentations and ad hoc requests from senior management.
Maintain competitive positioning and awareness of our competitors strengths and weaknesses.
Product Marketing :
Communicate internally and externally about new product releases and new research studies leveraging email marketing and marketing automation tools when necessary.
Maintain and update the content and architecture of MRIS Help Center and user guides enabling users to extract the most value from our products and capabilities.
Publish quarterly updates to clientfacing roadmaps for executive level meetings RFIs and QBRs.
Update legacy collateral as our brand identity and solutions architecture evolves with the release of new products and consumer insights.
Communications and Thought Leadership
Leverage product and industry knowledge to create marketing and social media content including blog posts custom research and case studies.
Manage content marketing calendar for upcoming studies.
Proactively ideate and pitch content marketing and thought leadership ideas to marketing revenue and product leaders.
Author and distribute client facing communications about new research studies platform solutions and potential platform issues.
Assist with webinars and / or podcasts including presenting material creating slides and moderating discussions.
Leverage industry and product knowledge to create content utilizing insights from MRISimmons data including social posts blog posts infographics etc.
Liaison with industry associations and paid media partners to seed our content marketing throughout the industry.
Qualifications :
8 years of experience in Sales Marketing Product Marketing or related functions within an ad agency media company ad tech company market research provider or data company.
Knowledge of the following;
Different approaches to collecting consumer data as well as the basic concepts behind audience modelling and ad effectiveness research.
How audience data is collected distributed and activated across the advertising ecosystem including the use of clean rooms and APIs.
How media owners brands advertising agencies data providers and programmatic platforms interact to plan activate and measure ad campaigns.
You will excel at this role if you have :
An ability to keep up with emerging trends competitive threats and industry innovations.
An ability to understand MRISimmons position in the market as well as its strengths and weaknesses.
An ability to grasp and translate technical capabilities into digestible messages.
An entrepreneurial mindset and the ability to work independently with minimum direction.
Strong relationshipbuilding and communication skills with a demonstrated ability to manage expectations across multiple stakeholders.
The ability to thrive in a collaborative dynamic and fastpaced work environment with demonstrated attention to detail and accuracy.
Excellent written and verbal communication skills with an ability to articulate ideas to both technical and nontechnical audiences.
- A passion for solving client challenges.
US Benefits
Additional Information :
This role has a marketcompetitive salary with an anticipated base compensation of the following range : $92000.00 $170000.00. Actual salaries will vary depending on a candidates experience qualifications skills and location. This role might also be eligible for a salesbased incentive or performancebased bonus. Other benefits include flexible working environment comprehensive health insurance industryleading parental leave life insurance education support and more.
Our Benefits
About NIQ
NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through stateoftheart platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.
For more information visit NIQ.com
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Our commitment to Diversity Equity and Inclusion
NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity / Affirmative ActionEmployer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center :
Remote Work :
Employment Type :
Fulltime
Key Skills
Sales Experience,Marketing,Hotel Experience,Hospitality Experience,Assisted Living,Management Experience,Revenue Management,Sage,Salesforce,Sales Management,Team Management,Memory Care
Experience : years
Vacancy : 1
Salary : $92,000 - $170,000
