What are the responsibilities and job description for the Retail Marketing Assistant/Coordinator - Bilingual Chinese position at NIGHTSEA INC?
About Us:
Nightsea Inc. is part of Sailvan Times, a publicly traded, technology-driven e-commerce company valued at $2.5 billion following its IPO. We offer diverse product lines and services, reaching a global audience through major platforms and direct-to-consumer websites. In addition to our strong online presence, we are committed to expanding into retail spaces, bringing our brands directly to customers through physical stores. This blend of online and offline strategies allows us to create seamless and engaging shopping experiences, whether customers shop online or in-store.
Position Summary:
We are seeking a Retail Marketing Assistant/Coordinator to support our clothing retail operations. This role involves developing and executing in-store marketing strategies, planning promotional events, and collaborating with cross-functional teams to drive brand awareness and enhance the customer experience. The ideal candidate will be highly organized, data-driven, and passionate about retail marketing. This position is based in Fullerton, CA.
Responsibilities:
- Marketing Strategy Development and Execution: Create and implement in-store marketing strategies to increase brand visibility and foot traffic, aligning with brand positioning and market trends.
- Campaign and Event Planning: Organize and promote in-store and online events, including sales promotions, brand campaigns, and themed activities, using various channels such as social media and advertising to attract target customers.
- Market Research and Data Analysis: Conduct local market research and analyze customer behavior to develop targeted marketing plans. Use data insights to evaluate and optimize campaign effectiveness.
- Cross-functional Collaboration: Collaborate with merchandising, operations, and design teams to enhance new product promotions, store layouts, and customer experiences.
- IT Coordination: Work closely with IT teams to ensure system functionalities support marketing activities, including data analysis, customer management, and online-offline integrations.
Requirements:
- Language: Proficiency in English and Mandarin is required
- Education: Bachelor’s degree in business administration, Marketing, Advertising, or a related field.
- Experience: 1–2 years of experience in marketing or retail store promotions; prior experience in the clothing retail industry is a plus.
- Marketing Skills: Strong strategic thinking and hands-on experience in planning and executing marketing campaigns, with expertise in online and in-store integrated marketing approaches.
- Analytical Skills: Proficient in analyzing customer behavior and market trends to create data-driven marketing solutions.
- Communication and Coordination: Excellent interpersonal skills to collaborate with cross-functional teams and effectively manage projects.
- Creativity and Adaptability: A creative thinker who can quickly adapt strategies to market changes.
Benefits/Perks
- Paid Holidays
- PTO
