Senior/Marketing Brand & Content Specialist (Temp)

As the Sr. Marketing Brand & Content Specialist you will lead the Nihon Kohden America brand strategy development and execution and support the success of NKA in becoming the standard for integrated health solutions, everywhere. Use your customer centric mindset, strong branding and content development capabilities and stakeholder management skills to partner with product managers and digital and convention specialists to communicate the essence of our brand, delight our customers and launch effective omnichannel content.

Essential Functions and Main Duties

• Brand building
  • Lead continuous work on developing, strengthening, and elevating Nihon Kohden America brand identify, value proposition and brand recognition, in alignment with corporate guidelines, applying a customer centric mindset and effective brand building skills. Create and enforce brand messaging guidelines, maintain Nihon Kohden trademarks and manage use of external trademarks.
  • Leverage stakeholder management capabilities to partner with product manager to created product-line branding and messaging guidelines and content. Review marketing materials to ensure alignment with key brand elements.
  • Identify market trends and leverage knowledge on customer needs to enhance brand & content
• Effective content development
  • Develop and partner with product managers and specialists to produce engaging, consistent content and sales aid-tools. Content include but not limited to: press releases, new products packages, landing pages, email copy, marketing tool kits, ad promotions, and key messaging for sales, marketing, and clinical materials.
  • Lead work with agencies and designers, in collaboration with internal product manager and digital and convention specialist to develop collateral that support marketing initiatives
  • Guide and coordinate creation of new images and videos with photographers and videographers for product launches
• Processes management
  • Manage an annual content plan for all product launches and support go-to-market strategy.
  • Schedule meetings, maintain timelines and expectations.
  • Manage content review process workflow with cross-functional reviews, providing support to content developer to improve efficiency of content approval process timelines, might own some content approval.
• Optimization of brand impact across omnichannel
  • Own content design and execution for large events including but not limited to the National Sales Meeting
  • Partner with Digital Specialist and sales teams to drive customers prospects traffic to sites and generate sales leads through engaging content, storytelling and connection with customers.
• Adhere to all company policies, procedures, and business ethics codes.
• Duties may be modified or assigned at any time based on business need.

Education / Certification / Experience Required

• Bachelor’s degree in marketing, communications, or related discipline. Master’s degree/MBA in Business, Marketing or related field
• 5 years of experience in the medical device industry or relevance experience
• 3 years of marketing experience
• Branding and media experience in medical devices preferred
• Design and layout skills preferred

Competencies Required

• Self-driven, adaptable, open-minded and collaborative attitude
• Motivation to make an impact and change patients’ life for the better
• Passion for marketing and for team collaboration
• Curiosity and open mind to learn and improve
• Strong organizational and prioritization skills in a fast-moving environment.
• Strong computer skills, including word-processing, spreadsheets, e-mail and the effective use of presentation software
• Able to work effectively both independently and in a collaborative team environment

Compensation

The anticipated hourly range for this position is $28.00 to $52.00. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, experience and location.

Perks and Benefits

Visit our Career page to learn more about Perks & Benefits and working at Nihon Kohden America

Working Conditions

Schedule: The regular hours for this full-time position are 8:00 a.m. to 5:00 p.m., Monday–Friday, unless otherwise stated by the department manager. Hybrid work schedule between office and home as aligned with manager. Holiday, weekend, and evening work hours may be required. Regular hours may vary due to the needs of the organization or department and are subject to change at any time at the Company’s discretion.

Physical: Generally may require some reaching, bending, stooping, squatting, crawling, kneeling, pushing, pulling, lifting, carrying up to 20 pounds, finger dexterity, repetitive motions, standing, walking, sitting, hearing, visual acuity, color vision, and 2-way written/verbal communication in English. More specific details may be provided as needed or requested.

Travel: Approximately 20%

Access to Customer Sites: Not Required

Nihon Kohden America is committed to maintaining a professional and respectful workplace free from discrimination, harassment, and retaliation and welcomes all qualified candidates to apply. Employment decisions are based on qualifications, experience, and business needs, without regard to legally protected characteristics. This policy applies to all employment actions, including recruitment, hiring, promotion, compensation, training, and other workplace practices.

Nihon Kohden America complies with all applicable federal, state, and local laws regarding equal employment opportunity. Employees and applicants will not be subject to harassment or retaliation for asserting their legal rights. Questions or concerns regarding this policy may be directed to Human Resources at HREmployeeServices@nihonkohden.com.