What are the responsibilities and job description for the Director of Marketing position at Nimble?
Nimble is a healthtech company on a mission to simplify access, understanding and management of healthcare. We are starting by building the largest, most loved pharmacy business in the world. We are a fast-growing, technology-first startup driven by perfecting the patient and pharmacist experience. Nimble fosters a culture of collaboration, open communication and deliberate action that allows us to face today’s most exciting challenges head-on and grow incredibly quickly.
As the Director of Marketing, you will be responsible for the strategy and execution of product marketing performance activities, including competitive positioning, messaging, go-to-market, and partnership enablement. This is a highly cross-functional role. In addition to reporting directly to the CEO and having 2-3 direct reports, you will work closely with partners across Product, Marketing, Sales, Success, and Research. This is an exciting opportunity to lead product marketing efforts for a rapidly growing company and impactful industry.
You will :
- Lead, mentor, and develop a high-performing team of product marketing professionals
- Plan, execute, and measure the success of omnichannel marketing campaigns
- Lead the development of go-to-market plans for new product launches and key product updates
- Develop and refine product positioning and messaging that resonates with our target audiences, ensuring the product story is clear, compelling, and consistent across all channels
- Partner with product, sales, success, research, and other marketing teams to align product messaging, drive adoption, and ensure seamless product experiences for customers
- Advocate for customer needs in product development and marketing initiatives
- Deeply understand the personas for the outbound sales use cases and oversee the creation of sales enablement materials, whitepapers, case studies, blog posts, webinars, and other content that communicates the value of our products
- Conduct in-depth market research and leverage insights to differentiate our products and continuously improve our positioning
- Use data and feedback to continuously optimize campaigns and messaging for maximum impact
What you bring :
What's in it for you :
At Nimble, we are dedicated to putting patients first and improving pharmacies across America. Join us on this exciting journey!
Diversity, inclusion and belonging at Nimble : Nimble is building a diverse and inclusive work environment where we learn from each other. We pride ourselves on being an equal opportunity employer and welcome people of diverse backgrounds, abilities and perspectives.
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