What are the responsibilities and job description for the Marketing Operations Specialist position at Nimble?
NimbleRx is a technology company that enables people to live their best lives by improving access to reliable, affordable healthcare. Our mission is to bring pharmacies into the future by building a convenient and easy-to-use service that supports pharmacists and empowers patients. We are a fast-growing, technology-first startup doing over $1 billion in GMV annually, and our team stays rooted in a patient-first mentality; we aim to bring all of our patients convenient access to reasonably-priced medications without ever needing to step foot in a pharmacy.
Nimble is looking for a detail-oriented and strategic Marketing Operations Specialist to join our growing Marketing Team. In this role, you will play a crucial part in optimizing our marketing processes, tools, and data management to drive successful campaigns and enhance overall marketing performance. You will work closely with cross-functional teams to ensure our marketing initiatives are executed seamlessly and effectively.
As a Marketing Operations Specialist, you will :
- Execute manual and automated programs for outbound communication channels (email, SMS, and push)
- Monitor and report on engagement metrics (opens, clicks, click-to-open rates) and channel health metrics (opt-outs, bounces)
- Analyze the performance of communication channels and campaigns across customer segments and lifecycle stages
- Optimize technical processes for maximum operational efficiency
- Ensure deliverability of email and SMS
- Conduct coding and QA in an enterprise-level ESP
- Establish strong collaborative relationships with Lifecycle Marketing and cross-functional teams, including Product, Engineering, and other key stakeholders
What you bring :
What's in it for you :
At Nimble, we are dedicated to putting patients first and improving pharmacies across America. Join us on this exciting journey!
Diversity, inclusion and belonging at Nimble : Nimble is building a diverse and inclusive work environment where we learn from each other. We pride ourselves on being an equal opportunity employer and welcome people of diverse backgrounds, abilities and perspectives.
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