What are the responsibilities and job description for the Email Marketing Specialist position at NinjaHoldings?
NinjaHoldings was founded in 2017 by a team seeking to revolutionize the way everyday Americans interact with financial services. Through our CreditNinja and NinjaCard brands, we empower people overlooked by traditional financial institutions to take control of their finances via a full suite of digital banking and lending products, providing incentives and rewards along the way as we guide them on a path to financial improvement. Through our EDGE brand, we help companies better understand their customers by offering a package of bespoke underwriting, fraud detection, and analytics services. With offices in Chicago, Miami, and around the world through the power of remote work, we are a lean and innovative team always seeking like-minded talent to join us in our fight to disrupt consumer finance.
Job Summary
NinjaHoldings is seeking a highly skilled and results-driven Sr. Email Marketing Specialist to develop, execute, and optimize email and SMS campaigns. As the owner of customer communication, you will manage the full lifecycle including strategy, building and QA, and executing and reporting. You will leverage data-driven sights to enhance segmentation, improve deliverability, and maximize customer conversion and retention. The ideal candidate is highly detail-oriented, analytical, and experienced in managing email marketing in a fast-paced environment.
Key Responsibilities:
- Develop, implement, and optimize email and SMS marketing campaigns to drive new customer acquisition, retention, and engagement
- Execute day-to-day tasks including, but not limited to: building, launching, analyzing and iterating on A/B tests to improve the overall customer experience
- Debug technical issues related to HTML/CSS, journeys, lists, and other aspects of email execution
- Monitor and maintain email deliverability, reduce spam complaints, and improve open and click-through rates
- Build and maintain dashboards using SQL to investigate anomalies and monitor and report on email performance
- Utilize competitive marketing research and product intelligence to understand the competitive landscape
- Collaborate with our PM and engineering teams to create requirements and assist with the development of marketing-related features
Requirements:
- 2-3 years of email marketing experience, preferably in financial services or other highly regulated industry
- Proficiency in email marketing platforms such as Iterable, Braze, Marketo, or similar automation tools
- Strong technical skills including knowledge of HTML/CSS
- Working experience with relational databases and SQL query authoring
- Advanced analytical skills with the ability to interpret complex datasets and translate insights into actions
- Experience in A/B testing, multivariate testing and customer journey optimization
- Exceptional written communication skills are required
- Proven experience with project management including the ability to prioritize tasks and adapt to shifting business priorities
- Strong sense of ownership and attention to detail is required
Additional Pluses, but not requirements:
- Experience working in a remote environment
- Experience with referral or affiliate marketing
Benefits:
- Competitive salary and benefits package
- Flexible, remote work
- Fun, fast-paced work environment
- Dynamic start-up culture
- Ability to make an immediate impact in a growth stage company
- Convenient downtown Chicago office located in the heart of the city
- Equal opportunity employer
IMPORTANT NOTICE:
Please carefully review communications to ensure that they are from the official Breezy applicant tracking platform (@breezy-mail.com) or an official NinjaHoldings brand email: @ninjaholdings.com, @creditninja.com, @ninjacard.com, or @edgescore.com. If you have been contacted regarding a job opening at NinjaHoldings from any other email address, including similar email variations, this is NOT a trusted source. We recommend that you refrain from responding to suspicious emails and file a complaint with the FBI's Internet Crime Compliant Center (IC3) at https://www.ic3.gov. For questions or to confirm the authenticity of a communication, please email hr @ ninjaholdings.com.
