What are the responsibilities and job description for the Coordinator, Brand Marketing position at NJ/NJ Gotham FC?
NJ/NY Gotham FC (“Gotham FC” or “the Club”) is a National Women’s Soccer League (“NWSL”) team representing New Jersey and New York. The team plays at Sports Illustrated Stadium in Harrison, NJ.
The Role:
Gotham FC is seeking a Brand Marketing Coordinator to join the Club’s Brand Marketing team to help bring to life integrated marketing campaigns. This role will report to the Director of Brand Marketing and be responsible for executing integrated marketing and digital marketing campaigns. This role will manage Paid Media plans as well as serve as a key partner to Partnership Marketing to support sponsor campaigns and initiatives. The role will work cross-functionally to drive forward initiatives that help Gotham FC sell tickets and grow the next wave of fans.
Key Responsibilities:
- Manage and execute Paid Media plans across evergreen channels and game-by-game marketing, including:
- Working with Director of Marketing and digital media agency to manage media spend and channel approach for all initiatives
- Authoring creative briefs to fulfill creative asset needs based on media and brand strategy – working with internal creatives (Graphic Design, Video) to create/collect assets to be used in paid media
- Creating and managing asset trackers
- Managing budget spend and changes to budget
- Managing launch timelines and proactively plan media flights
- Owning regular performance reporting in collaboration with digital agency
- Serve as key partner to Partnership Marketing to support execution of partner marketing campaigns/programs, working closely with other members of the Brand and Fan Experience team as relevant, inclusive of:
- Collaborating with cross-functional teams to develop plans for partner media banks within larger
marketing campaigns
- Prepare necessary materials to sell marketing plans into Sponsors
- Compile and organize any partner branded material to easily provide back to marketing and partnerships teams and share with partners for approval
- Help create partner templates to ease creative production
- Support the development and execution of other marketing channels and tasks as needed
Qualifications:
- 1-3 years experience in marketing
- BA in Communications / Marketing or other relevant field
- Outstanding communication skills – written and verbal
- Experience with digital marketing and paid media – Meta, Google, CTV, Radio, preferred
- Knowledge of the sports industry, women's sports preferred
- Comfortable with KPI reporting and performance dashboards
- Ability to perform research, summarize info and report back findings with data
Capability & Other Characteristics:
- Highly organized and a whiz at documentation – trackers, briefs, and project management are your bread and butter
- Attention to detail
- Highly collaborative / comfortable with cross-functional collaboration and connecting multiple groups at once
- Ability to work non-traditional hours and attend home matches
- Legally authorized to work in the United States.
Location:
Based at Gotham FC’s business office, which is located at 15 Exchange Place Jersey City, New
Jersey, on a hybrid working schedule which consists of three core in-office/in-person days (Tuesday,
Wednesday, and Thursday) and two non-core days (Monday and Friday), with the option of being in
the business office or remote. Ability to attend all home games and any mandatory events as well as
away games, as necessary. A willingness to travel for other business-related needs, as they arise.
Ability to work at the team’s soccer operations office in Whippany, New Jersey, as needed. Gotham
FC requires its associates to live in its market, that is, within reasonable commuting distance of
Gotham FC’s offices, practice facility and Sports Illustrated Stadium.
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Gotham FC is an equal opportunity employer and welcomes everyone to our team. We are committed to broadening the pool of qualified talent for consideration, including those who have been historically underrepresented. We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply.
Job type: Full-time, Exempt
Salary range: $50,000 - $60,000 annually
Benefits: Medical, Dental & Vision benefit plans available for Employee and Family, Employee funded 401(k) option
This job description is a broad summary of the essential job functions and general duties for this position, the additional job duties that may be required from time-to-time, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. The person in this role may be required to and must be willing to perform other duties as assigned, to meet organizational needs. This job description may be modified from time to time, at the sole discretion of Gotham FC.
This employee must follow and enforce all policies and procedures formulated by Gotham FC and be a role model for the organization.
The existence of this job description does not modify the employee’s “at-will” status. That is, unless a signed employment contract specifying a term of employment exists between Gotham FC and the employee or his/her/their representative, both Gotham FC and the employee will have the right to terminate the employment relationship at any time, with or without reason or notice, unless otherwise prohibited by law.
Salary : $50,000 - $60,000
