What are the responsibilities and job description for the Strategic Marketing Manager position at NJM Insurance Group?
Position Title : Strategic Marketing Manager
Department Name : Marketing
Position Reports To : VP of Marketing
General Summary :
What does No Jingles or Mascots mean to you? Join the company that puts policyholders first and doesn't need the tropes of jingles or mascots to tell our 110 year story of service excellence. We're looking for a dynamic leader to join an established team of marketing and data experts to help bring our strategic thinking to the next level. We are looking for someone to bring us from data collectors and analysts to data synthesizers and strategists.
Based in our suburban West Trenton (Ewing Township), New Jersey corporate office, this strategic leadership position will report to the Vice President of Marketing, be responsible for the day-to-day operations of the department, and have direct accountability for NJM enterprise growth goals. This individual must possess a strong mindset and demonstrated skillset for data led decision making and should have financial services experience, ideally a P&C background. This candidate will have experience in insights analysis, BI tools, marketing mix modelling, life-time value and general ROI analysis and be able to translate these finding to sound marketing strategy. The ideal candidate comes from a financial services / insurance background and is highly comfortable with data and has a keen sense for translating their experience and data findings into sound marketing strategy.
Compensation for this position is likely to fall in the $140,000 to $175,000 pay range based upon relevant experience and credentials. The position also includes a potential annual incentive opportunity (12%) and a generous benefits package, including : Blue Cross Blue Shield health insurance, a 401k with a dollar for dollar match up to 8% with immediate vesting, tuition reimbursement, a highly competitive PTO plan, and much more!
Responsibilities :
- Strategic planning and execution
Develop marketing strategies that align with our business objectives and value proposition.
Utilize various data sets to identify trends and opportunities for profitable growth.
Work closely with other departments and stakeholders to ensure cohesive marketing efforts support the various business units goals and value propositions.
This individual will take their foundational digital marketing proficiency for all things SEO, PPC, social media, email marketing and content marketing and connect it to effectiveness metrics to ultimately optimize strategies on an ongoing basis.
Skills, Knowledge and Abilities :
Education and Experience :
Legal Disclaimer : NJM is proud to be an equal opportunity employer. We are committed to attracting, retaining and promoting a diverse and inclusive workforce that is fully representative of the diversity that exists in the communities in which we do business.
PDN-9de27153-0c81-4d61-9a8b-6cdb328ec61b
Salary : $140,000 - $175,000
