What are the responsibilities and job description for the Beverage Brand Manager position at Noble Labs?

Job Description

We are seeking a creative and passionate Beverage Brand Manager to join our team in Tylertown, MS. As the Beverage Brand Manager, you will be responsible for driving the success of our beverage products by developing and executing innovative marketing strategies, managing product development, and fostering strong relationships with distributors and retailers. This is an exciting opportunity to contribute to the growth of our company and establish our brands as leaders in the beverage industry.

The key responsibilities for a beverage brand and marketing manager include :

Develop a sales plan for the beverage products – They must develop a comprehensive sales plan with : marketing strategies for each product line, customer demographic analysis, sales forecasts, and growth strategies. The sales plan will also examine pricing structure, revenue goals, sales locations, customer retention strategies, advertising avenues, and sales team activities.
Create a sales strategy for the company – The sales strategy will explain the best way to position the beverage brand in the market.
Create sales forecasts – The sales and marketing manager must create and distribute sales forecasts to the other departments within the company. This allows the company to adjust production levels and organize logistics.
Manage sales and promotional events – The company will occasionally run sales and promotional events in-house or at trade shows. The sales and marketing manager must ensure these events are well-run and promote the beverages in the best way possible.
Develop relationships with key customers – Relationships are very important in the beverage distribution industry. The sales and marketing manager must develop relationships with key customers to sell more products and ensure they remain happy.
Analyze customer demographics and market trends – The sales and marketing manager will analyze the demographics of both current and prospective customers. This information will be used for developing market strategies and new products. They will also analyze market trends to identify which kinds of products will be popular in the future.
Research competitors – Competitor knowledge helps the company to develop products that are correctly promoted and priced to succeed in the marketplace. The sales and marketing manager must investigate and analyze competitors to identify new sales opportunities for the company.
Present sales reports to management – They must present sales and marketing reports to upper management. These reports will range from marketing plans through to detailed sales analysis reports.
Design and distribute marketing materials – They will work in conjunction with the sales and marketing teams to produce advertising and marketing materials. The sales and marketing manager may also be required to work with third party advertising agencies. Once a plan for promotional materials has been developed, they must ensure it is correctly executed.

Education

Bachelor’s degree. Ideally, having qualifications relating to the food and beverage industry.

Experience

Ideally, the sales and marketing manager will have :

Experience in managing people – The sales and marketing manager must have experience in organizing a team, delegating responsibility and assigning staff to roles.

Experience in planning marketing campaigns – Previous experience in creating marketing campaigns from planning through to implementation.

Sales experience – They should be an experienced sales executive who has worked at many different levels in the food and beverage industry.

Sales report experience – A great deal of the sales and marketing manager’s time is spent preparing sales reports, researching markets and analyzing customer experience in the beverage industry – They should have a number of years working in the industry and a thorough understanding of how to market and sell beverages.

Skills

Very high-level written and communication skills

Public speaking skills

Very personable and capable of persuading people

Excellent sales and negotiation skills

Team management and leadership skills, ability to motivate staff

An innovative and creative person

High level IT and report preparation skills

Ability to work under pressure

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Beverage Brand Manager

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