What are the responsibilities and job description for the SEO Specialist (Remote) position at Nogin?
Job Purpose
We are seeking a dedicated and experienced SEO Specialist to join our team. This role focuses on Off-Page SEO strategies, including sourcing and acquiring high-quality backlinks for a diverse portfolio of clients. The position also involves contributing to On-Page SEO efforts , optimizing page content, conducting keyword research, and assisting with additional SEO tasks for Shopify-based e-commerce stores. Additionally, the role includes Content SEO , such as identifying high-volume topics, creating, and publishing SEO-optimized content to drive organic growth.
Role and Responsibilities
- Off-Page SEO :
- Source and acquire high-quality backlinks across a portfolio of clients on a monthly basis.
- Conduct competitor backlink analysis and execute strategies to enhance domain authority.
- Collaborate with team members to develop effective link-building campaigns.
- On-Page SEO :
- Optimize product and collection pages on Shopify-based e-commerce sites for search engine visibility.
- Conduct keyword research to identify opportunities for organic growth.
- Implement meta tags, headers, internal linking, and other SEO best practices.
- Content SEO :
- Identify potential high-volume and relevant content topics.
- Work with writers and designers to create and publish engaging SEO-optimized content.
- Analyze content performance and refine strategies to improve results.
- Reporting and Analysis :
- Use SEO tools such as Looker Studio, SEMrush, or similar software to track and report on SEO performance.
- Provide actionable insights and recommendations based on data analysis.
Qualification Requirements
Preferred Skills
Physical Demands
Prolonged periods of sitting at a desk and working on a computer. The position is remote and working on EST or PST hours.
