Clinical Marketing Liaison

Summary of Duties

Responsible for developing and implementing census volume growth strategies within a geographic region or territory in order to maintain referral relationships, generate new referrals and meet census volume goals. Performs thorough pre-admission patient assessments and determines acceptance based on appropriate admission criteria and guidelines.

Essential Job Functions

• Develops or assists in the development and implementation of personal sales strategies and goals as part of the marketing planning process in order to increase census volumes and generate additional referrals (weekly, quarterly).
• Visits physician offices (inside/outside the host hospital) for the purpose of generating new referrals through solid relationship building and educational marketing.
• Markets services to all potential referral sources (physicians, case managers, discharge planners, prospective patients and other target groups according to the marketing plan(s).
• Assists with coordination of marketing events throughout the year to promote and provide marketing and educational opportunities for potential referral sources.
• Conducts and/or attends in-services, Continuing Medical Education, and Continuing Education Unit programs sponsored by Noland Health Services.
• Maintains referral database and completes daily log and monthly activity reports.
• Conducts all pre-admission evaluations within 24-48 hours of the referral.
• Performs thorough pre-admission patient assessment and determines acceptance based on the following admission criteria: medical necessity (SI/IS), projected length of stay (based on appropriate projected DRG), projected clinical outcome (attainable goal), viable discharge plan, and necessary resource availability (beds, monitors, staffing etc.).
• Makes appropriate referrals to physician advisor when documented care does not reflect defined criteria (SI/IS) per specific payor.
• Completes evaluation communication form and places under the progress note tab in the chart. Update as needed.
• Coordinates and processes admission to facility for efficient continuity of care, including physician communication, completion of pre-certification as indicated, coordinates/completes admission orders, communication with patient/family/significant other and referral hospital contacts.
• Assists in facilitating and implementing physician orders to aid in the timely completion of patient care across the continuum.
• Identifies and reports opportunities to improve care for patients in the Organization, including patient complaint management and any unusual patient care issues.

Education

Must possess a degree in Nursing, Respiratory Therapy, or business related field. Bachelor Degree preferred.

Experience

Minimum of one (1) year clinical or healthcare marketing/sales experience required.

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