What are the responsibilities and job description for the Digital Marketing Strategist position at Noodle & Boo, LLC?
About Noodle & Boo, LLC
Noodle & Boo is a mission-driven consumer goods company dedicated to using its products and profit to help children in need. Founded in 2003, the company sets a luxury standard in prestige skincare and laundry essentials for families.
The company's purpose is reflected in its ongoing support to Save the Children along with local, national, and international giving campaigns. As a Social Media Manager at Noodle & Boo, you will be responsible for driving advocacy, engagement, and positive brand sentiment across all major social media platforms.
Key Responsibilities:
- Define social media goals aligned with overall marketing objectives.
- Identify target audiences on different platforms and develop tailored content strategies.
- Create a content calendar with a mix of promotional and non-promotional posts.
- Establish key performance indicators (KPIs) to track social media success.
- Work with the team to generate engaging and visually appealing content across various platforms.
- Develop compelling brand messaging and voice consistent across all social channels.
- Schedule and publish content according to the content calendar.
- Identify and engage with key influencers and industry leaders.
- Build and manage online communities around the brand.
- Track key social media metrics (reach, impressions, engagement, clicks, conversions).
Required Skills and Qualifications:
- Strong understanding of social media platforms.
- Content creation skills: Writing, graphic design, video editing.
- Data interpretation and reporting.
- Communication skills: Marketing knowledge: Brand awareness, customer segmentation, campaign management.
- Digital marketing tools proficiency: Social media management platforms, analytics dashboards.
