What are the responsibilities and job description for the Social Media Manager, Content position at Noodle & Boo, LLC?
About Us
Noodle & Boo is a mission-driven consumer goods company founded in 2003. Our purpose is to help ensure all children have an opportunity to live, hope and pursue their dreams.
Job Description:
We are seeking a Social Media Manager to drive advocacy, engagement, and positive brand sentiment across all major social media platforms. The successful candidate will lead the social media vision and strategy, as well as guide our affiliate and influencer strategy.
Key Responsibilities:
Define social media goals aligned with overall marketing objectives.
Identify target audiences on different platforms and develop tailored content strategies.
Create a content calendar with a mix of promotional and non-promotional posts.
Establish key performance indicators (KPIs) to track social media success.
Content Creation and Management:
Work with the team to generate engaging and visually appealing content across various platforms (text, images, videos).
Develop compelling brand messaging and voice consistent across all social channels.
Schedule and publish content according to the content calendar.
Community Engagement:
Identify and engage with key influencers and industry leaders.
Build and manage online communities around the brand.
Social Media Advertising:
Work with the Digital Marketing team to develop and execute paid social media campaigns across platforms.
Track key social media metrics (reach, impressions, engagement, clicks, conversions).
Analyze data to identify trends and areas for improvement.
Affiliate Marketing:
Increase sales and brand awareness by working with affiliates and other partners to drive traffic and leads to the company website.
Create and implement affiliate marketing strategies.
Track sales from affiliate sites.
Develop marketing content, such as links and banner images.
Provide reports on the performance of the program.
Influencer Marketing:
Identify and vet influencers - researching and finding relevant influencers who align with the brand's target audience and values on different social media platforms.
Campaign development and execution - designing and implementing influencer marketing campaigns with clear objectives, including content ideas, timelines, and deliverables.
Relationship building - establishing and maintaining strong relationships with influencers through communication, negotiation, and collaboration.
Contract management - negotiating terms and agreements with influencers, including compensation, content guidelines, and reporting requirements.
Content review and approval - overseeing the creative process to ensure influencer content aligns with brand messaging and guidelines.
Performance tracking and analysis - monitoring campaign metrics like reach, engagement, conversions, and ROI to evaluate campaign success and make necessary adjustments.
Budget management - allocating budget effectively across different influencer campaigns and optimizing spending.
Reporting and communication - presenting campaign results and insights to internal stakeholders, including senior management.
Requirements:
Strong understanding of social media platforms: YouTube, X, Instagram, TikTok, Facebook, Pinterest, and LinkedIn.
Content creation skills: writing, graphic design, video editing.
Data interpretation and reporting.
Communication skills: marketing knowledge, brand awareness, customer segmentation, campaign management.
Digital marketing tools proficiency: social media management platforms, analytics dashboards.
Education and Experience:
Bachelor's degree in marketing, communications, or a related field.
Proven experience managing social media accounts for a business or brand.
Demonstrated ability to develop and execute successful social media strategies.
Relevant work experience with online marketing and affiliate programs.
Strong communication, negotiation, and team management skills.
Ability to work with and analyze technical data.
Benefits:
Medical, Dental and Vision Plan
Paid Holidays including the week between Christmas and New Year's
Casual work atmosphere with a friendly, work-life-balance culture
Potential for quarterly bonuses based on individual, department and company performance
Equal Employment Opportunity:
Noodle & Boo provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.
Recruitment Agencies:
Noodle & Boo doesn't typically partner with 3rd party recruitment resources.
Noodle & Boo is a mission-driven consumer goods company founded in 2003. Our purpose is to help ensure all children have an opportunity to live, hope and pursue their dreams.
Job Description:
We are seeking a Social Media Manager to drive advocacy, engagement, and positive brand sentiment across all major social media platforms. The successful candidate will lead the social media vision and strategy, as well as guide our affiliate and influencer strategy.
Key Responsibilities:
Define social media goals aligned with overall marketing objectives.
Identify target audiences on different platforms and develop tailored content strategies.
Create a content calendar with a mix of promotional and non-promotional posts.
Establish key performance indicators (KPIs) to track social media success.
Content Creation and Management:
Work with the team to generate engaging and visually appealing content across various platforms (text, images, videos).
Develop compelling brand messaging and voice consistent across all social channels.
Schedule and publish content according to the content calendar.
Community Engagement:
Identify and engage with key influencers and industry leaders.
Build and manage online communities around the brand.
Social Media Advertising:
Work with the Digital Marketing team to develop and execute paid social media campaigns across platforms.
Track key social media metrics (reach, impressions, engagement, clicks, conversions).
Analyze data to identify trends and areas for improvement.
Affiliate Marketing:
Increase sales and brand awareness by working with affiliates and other partners to drive traffic and leads to the company website.
Create and implement affiliate marketing strategies.
Track sales from affiliate sites.
Develop marketing content, such as links and banner images.
Provide reports on the performance of the program.
Influencer Marketing:
Identify and vet influencers - researching and finding relevant influencers who align with the brand's target audience and values on different social media platforms.
Campaign development and execution - designing and implementing influencer marketing campaigns with clear objectives, including content ideas, timelines, and deliverables.
Relationship building - establishing and maintaining strong relationships with influencers through communication, negotiation, and collaboration.
Contract management - negotiating terms and agreements with influencers, including compensation, content guidelines, and reporting requirements.
Content review and approval - overseeing the creative process to ensure influencer content aligns with brand messaging and guidelines.
Performance tracking and analysis - monitoring campaign metrics like reach, engagement, conversions, and ROI to evaluate campaign success and make necessary adjustments.
Budget management - allocating budget effectively across different influencer campaigns and optimizing spending.
Reporting and communication - presenting campaign results and insights to internal stakeholders, including senior management.
Requirements:
Strong understanding of social media platforms: YouTube, X, Instagram, TikTok, Facebook, Pinterest, and LinkedIn.
Content creation skills: writing, graphic design, video editing.
Data interpretation and reporting.
Communication skills: marketing knowledge, brand awareness, customer segmentation, campaign management.
Digital marketing tools proficiency: social media management platforms, analytics dashboards.
Education and Experience:
Bachelor's degree in marketing, communications, or a related field.
Proven experience managing social media accounts for a business or brand.
Demonstrated ability to develop and execute successful social media strategies.
Relevant work experience with online marketing and affiliate programs.
Strong communication, negotiation, and team management skills.
Ability to work with and analyze technical data.
Benefits:
Medical, Dental and Vision Plan
Paid Holidays including the week between Christmas and New Year's
Casual work atmosphere with a friendly, work-life-balance culture
Potential for quarterly bonuses based on individual, department and company performance
Equal Employment Opportunity:
Noodle & Boo provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.
Recruitment Agencies:
Noodle & Boo doesn't typically partner with 3rd party recruitment resources.
