What are the responsibilities and job description for the Marketing Manager - North America position at Nord-Lock Group?
What does the Shinkansen high speed railway in Japan, Burj Khalifa in UAE, NASA space probes and offshore wind turbines have in common? They are prime examples of constructions with constant vibrations causing stress on the applications which, if not secured properly, jeopardizes safety. Most people don’t devote a thought to bolts loosening – but we do. Every minute. Every hour. All day. All Year. Our promise to build connections that last goes beyond manufacturing the best bolting technologies to expert support and pioneering digital solutions.
Are you a driven, results-oriented marketing professional who thrives on crafting impactful regional strategies, driving brand awareness, and working hand-in-hand with sales teams to exceed targets? Then you might be the person we’re looking for!
Join us as Marketing Manager – North America to help grow the presence of our Business Unit Nord-Lock and achieve ambitious goals in one of our most high-potential markets. As part of our Global Marketing Team, you will work closely with colleagues worldwide and report directly to the Marketing Director of BU Nord-Lock.
This position will be based at our Clinton, PA facility. Relocation benefits are not being offered for the position.
Your profile consists of the following areas of experience, knowledge, and responsibility:
- Localize global marketing strategies for US-specific needs and regulations.
- Identify trends and growth opportunities to meet marketing and sales targets.
- Adapt global content for the US market or create content independently when necessary, ensuring relevance and accuracy with local market needs.
Brand Awareness
- Ensure consistent brand messaging and visuals across campaigns.
- Strengthen Nord-Lock’s presence via regional media, partnerships, and industry associations.
- Position the brand effectively in focus industries like power generation, oil & gas, and railways.
Lead Generation and Sales Alignment
- Plan and execute data-driven campaigns using marketing automation and CRM tools.
- Establish a close connection with the sales team to ensure seamless lead nurturing from MQL to SQL, gathering feedback to continuously refine lead quality and optimizing conversion rates.
- Collaborate closely with the US sales team to align strategies and define shared KPIs.
Digital Marketing and Events
- Manage localized web content and support SEO/SEA strategies with the global team.
- Organize tradeshows, webinars, and events to maximize engagement and lead generation.
- Partner with distributors to provide training, co-marketing support, and resources.
Performance Optimization
- Track campaign performance, report on KPIs, and adjust strategies for optimal results.
These lists are not all inclusive and may include other duties as assigned and necessary for the operation and management of the business.
Requirements and desired characteristics:
- Bachelor’s degree or equivalent in Marketing, Business Administration, or related field.
- Marketing-related experience preferably in a B2B environment.
- Proficiency in Microsoft Dynamics CRM, marketing automation tools, and Microsoft 365.
- Basic knowledge of Content Management Systems and Adobe Creative Suite is a plus
- Strong knowledge of digital marketing (SEO, SEA, social media) and experience in managing localized campaigns.
- Exceptional communication and collaboration skills within a hybrid team, with experience aligning marketing and sales goals.
- You take responsibility for your work. You proactively challenge the status quo, recommend improvements, and come up with creative, data-driven ideas to enhance marketing performance.
- Data-driven, detail-oriented, and eager to continuously optimize strategies and processes.
- Willing and able to travel both domestically and internationally as needed
What We Offer
At Nord-Lock, we’re more than a market leader – we’re a team of passionate innovators, problem-solvers, and collaborators. By joining us, you’ll benefit from:
- International environment and dynamic workplace
- Opportunities to develop and grow professionally
- Genuinely great coworkers who want to see the company and each other succeed
- Modern manufacturing facility in Clinton, PA
- Medical, dental, vision & prescription drug plan
- Paid Time Off & paid holidays
- 401k retirement plan
We value diverse teams to work smarter and deliver solutions in a dynamic environment while offering challenging projects and opportunities to learn and develop for your success.
How to apply
Does this sound like the perfect opportunity for you? We’d love to hear from you!
Please apply with your CV and cover letter. Applications are reviewed on a rolling basis, so don’t wait!
Nord-Lock Group as an employer
Nord-Lock Group is a world leading manufacturer of safe and reliable bolt-securing solutions. Innovative technologies in the product portfolio include Nord-Lock´s wedge locks, Superbolt tensioners, Boltight´s hydraulic tensioning tools and Expander system pivot pin assembly. Its global sales organization and international partners provide customers with in-depth expertise and the right solution for every type of bolt securing need. Nord-Lock Group is an outstanding example of a company being able to sustain profitable double-digit growth. The total turnover for Nord-Lock Group is more than 1.5 billion SEK and the company has more than 700 employees. For more information about us, please visit www.nord-lock.com.