Director of Digital Marketing

Job Description

Job Description

At Nordic Naturals, we respect each individual for their uniqueness and the value they bring to our organization. We place an emphasis on self-empowerment and positive inner development. Our practices instill values that are integral to functioning as individuals and as a collective whole. We work interactively as an organization to encourage goal-setting and excellence in both our personal and professional lives. Our team embodies a culture of integrity and we encourage everyone to live longer, healthier lives.

POSITION SUMMARY

Nordic Naturals is seeking a Director of Digital Marketing to lead our direct-to-consumer (DTC) and marketplace digital strategy. This role will drive online brand awareness, customer acquisition, engagement, retention, consumer lifetime value, and e-commerce growth across all digital channels, ensuring a best-in-class customer experience. The ideal candidate has deep expertise in performance marketing across paid search (PPC / SEM), SEO,programmatic display, influencer partnerships, affiliate marketing, and Amazon / e-tail marketplaces (1P & 3P strategies). This role requires a strategic leader with technical proficiency in digital ad platforms, data-driven decision-making, and marketing attribution models to optimize and scale campaigns effectively. The Director will lead a high-performing team across Web / CRM, and Amazon / Marketplace marketing strategies, collaborating cross-functionally to drive revenue growth, maximize ROI, and enhance customer lifetime value.

KEY RESPONSIBILITIES

Strategic Leadership & Digital Growth

• Develop and execute a comprehensive digital marketing strategy to drive brand awareness, customer acquisition, and revenue growth across DTC and marketplace channels that achieves brand category media and growth goals.
• Optimize the digital media mix, balancing performance marketing (PPC, SEM, programmatic, affiliate) with organic strategies (SEO, content, influencer, and email / sms / CRM marketing).
• Lead data-driven digital initiatives, leveraging A / B testing, audience segmentation, and predictive analytics to enhance performance and efficiency.
• Partner with internal stakeholders (Product, Creative, Sales, and Brand teams) to align digital strategies with business objectives and customer insights.
• Continuously evaluate emerging digital trends, tools, and technologies to keep Nordic Naturals at the forefront of digital marketing innovation.

Performance Marketing & Optimization

Amazon & Marketplace Growth

Team Leadership & Cross-Functional Collaboration

QUALIFICATIONS & EXPERIENCE

Pay, Benefits & Perks :

The estimated annual pay for this role is $155,000 to $175,000. This pay is an estimate and the exact compensation may vary depending on an applicant's location, skills, prior experience, professional qualifications, and other relevant factors. Additional compensation may also include incentive compensation (i.e. bonus or commission) if applicable.

At Nordic Naturals, ‘step one’ toward achieving our goal of a healthy world is taking care of our family of employees. We offer a comprehensive and attractive benefits program to employees and eligible family members. Our benefits & perks include the following :

Nordic Naturals is an equal opportunity employer. A pre-employment drug screening and background check are conditions of employment.

At Nordic Naturals, we’re committed to delivering the world’s safest, most effective nutrients essential to health. Our award-winning omega-3 fish oil and other foundational nutrients are research supported, expertly formulated, rigorously tested, proven effective and, best of all, great tasting. With products for the whole family, we deliver the nutrients essential for healthy living.

Nordic Naturals has been revolutionizing omega-3s since 1995, pioneering a new definition of fish oil as it relates to purity, freshness, taste, and dosage. Headquartered in Watsonville, CA, the company has expanded beyond solely omega-3s and offers complementary, foundational nutrients essential to health. Our portfolio, which is distributed to over 35 countries, includes more than 200 products in a variety of flavors and formulations for adults, kids, athletes, and pets. Family owned; Nordic Naturals works passionately to see generations of healthier, happier people around the world.

Salary : $155,000 - $175,000