What are the responsibilities and job description for the Director of Sales & Marketing position at Norfolk Sheraton?
Hotel:
Norfolk Sheraton777 Waterside DriveNorfolk, VA 23510Director of Sales & MarketingFull timeAtrium SPIRIT – where teamwork, passion and appreciation ignite service excellence
The Sheraton Norfolk Waterside Hotel, a beautiful waterfront property with 466 rooms and 46,000 square feet of versatile meeting space, is seeking a Director of Sales and Marketing to lead our sales efforts.
You can be the driving force behind the property’s sales and marketing strategy, you’ll lead a talented team to cultivate meaningful client relationships, secure new business, and maximize revenue. With a focus on Atrium’s core values—Service, Perseverance, Inclusion, Respect, Innovation, and Teamwork (S.P.I.R.I.T)—you’ll inspire collaboration and excellence in every aspect of your work.
We understand that making a career move can come with challenges, which is why we offer relocation assistance to ensure a smooth transition to Norfolk, VA.
What You’ll Do:
- Lead the Team: Manage and develop Sales and Marketing associates, fostering a culture of excellence in alignment with Atrium’s Core Values.
- Drive Business Growth: Proactively generate and pursue group leads through various resources, ensuring team productivity and hitting individual and group sales goals.
- Build Relationships: Aggressively pursue business opportunities, host client site visits, and manage on-site negotiations and pre/post-con meetings to strengthen partnerships.
- Strategize Revenue: Collaborate with the Revenue Strategy Team to create pricing, inventory, and marketing strategies that maximize profitability.
- Oversee Marketing: Ensure all print, digital, and social media content accurately and effectively represents the hotel, driving visibility and engagement.
- Engage Locally: Actively participate in community organizations and events to build the hotel's presence and foster relationships.
- Deliver Financial Leadership: Forecast revenue, contribute to budget planning, and provide strategic financial insights to meet and exceed goals.
- Collaborate Enterprise-Wide: Act as the primary liaison with the Enterprise Sales Organization, ensuring alignment on strategies and approving contracts.
- Own the Details: Host or participate in meetings, sales initiatives, and proactive events, all while maintaining a focus on quality, service, and results.
Required Prior Experience:
- 5 Years in Hospitality or Industry-Related Roles: Demonstrated expertise in hotel operations, sales, or event planning, with a focus on delivering exceptional results and exceeding expectations.
- Proven Sales Performance: A track record of meeting or exceeding individual and team sales productivity goals through strategic planning and effective execution.
Preferred Prior Experience:
- Hotel Sales & Marketing Expertise: At least 5 years of experience in hotel sales and marketing, showcasing an understanding of industry trends and client relationship management.
- Leadership Success: A minimum of 3 years directing a high-performing sales, catering, or events team, with a history of coaching and inspiring others to achieve shared goals.
- Segment Knowledge: Strong familiarity with Group, Negotiated Transient, and Social Event segments, with the ability to craft tailored strategies to maximize revenue in these areas.
Required Education:
- Bachelor’s Degree or Equivalent Experience: A degree in a related field such as Hospitality, Business, or Marketing is preferred. Equivalent professional experience will be considered.
Required Technology:
- Proficiency in Sales Technology: Experience using industry-specific sales tools like Microsoft Office, Delphi.fdc, and/or CI/TY. Must be skilled in detailing Banquet Event Orders (BEOs) to ensure clarity and accuracy in event execution.
Travel Requirement:
- 5% Travel: Occasional travel may be required for business-related events, training, or meetings.
Physical Requirements:
- Extended Computer Use: Ability to work 8 hours at a desk, focusing on technology-driven tasks such as planning, reporting, and communication.
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When you’re an Atrium Associate, you’re a part of a crucial workforce providing the ultimate ‘Home Away From Home’ for our guests. We know that it takes a lot of time and effort to provide these exceptional experiences, so we reward your efforts with a competitive compensation plan and other benefits and perks that allow you to offer your best to our guests. These benefits include:
- Daily Pay
- Significant Travel Discounts on Marriott and/or Hilton properties
- 401k Plans
- Medical Insurance
- Other property specific benefits
Plus, we make sure you can grow your career the way you want to through Internship programs, training and development and over 80 hotels that offer incredible opportunities for career driven associates.
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Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.
Atrium Hospitality provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Atrium Hospitality brinda igualdad de oportunidades de empleo a todos los empleados y aplicantes de empleo y prohíbe la discriminación y el acoso de cualquier tipo sin distinción de raza, color, religión, edad, sexo, origen nacional, estado de discapacidad, genética, estado de veterano protegido, orientación sexual, género de identidad o expresión, o cualquier otra característica protegida por las leyes federales, estatales o locales. Esta política se aplica a todos los términos y condiciones de empleo, incluido el reclutamiento, la contratación, la colocación, la promoción, la terminación, el despido, el retiro, la transferencia, las licencias, la compensación y la capacitación.
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