Manager Marketing

* Position is eligible for Remote / Work from Home opportunity *

Department: Sales and Marketing

Telecommuting Eligible: Yes

Job Grade: E14

Notice of Collection & Privacy Policy for Applicants Residing in California: California Applicant Privacy Policy | Noridian (noridiansolutions.com)

Job Title

Manager Marketing

Job Summary

The Manager of Marketing executes key marketing programs and activities and leads the development of Marketing strategy. This role establishes strategic marketing plans and policies to achieve objectives for products and services and drive brand growth. This position develops and executes comprehensive marketing plans and programs, both short and long range, to support marketing and sales objectives of organization and drive communication internally and externally to educate audiences on the brand.

Essential Functions

Key Duties/Responsibilities/Accountabilities

• Development of the overall marketing strategy and marketing goals to achieve business objectives 
• Develops strategies and tactics to get the word out about the Noridian brand and drive qualified traffic to the organization
• Leads company efforts at Industry Trade Shows and Conferences
• Develops product positioning, value propositions and messaging that resonates with buying audiences across service(s)/product(s) offerings and customer segments
• Assists in the development, management, and communication of the Noridian brand
• Manages daily marketing operations and channel/product marketing activities
• Conducts market research to identify customer and competitor offerings and promotional materials aligning with Noridian’s strategy 
• Oversees and manages outsourced vendors/agency partner to support marketing operations, conducts market research, and executes on campaigns
• Assists in the development of a marketing plan including strategy, goals, budget and tactics
• Develops a clear, comprehensive, and easy to use brand and message guide for the organization and ensures consistent brand use across the organization
• Aligns the company around the brand’s direction, choices and tactics
• Defines, maps, and documents key marketing operational processes
• Maintains and conducts analysis of development projects and its effect on yearly targets
• Works to simplify and optimize information sharing across teams, with consistency of metrics and focus on critical knowledge areas
• Maintains and understands industry trends to make appropriate recommendations regarding brand and communication strategy surrounding them
• Devises and leads marketing campaigns across channels that engage, educate, and motivate customers

Non-Essential Duties and Functions

• Other duties as assigned

Minimum Qualifications

• BA/BS in Marketing, Business Administration, Analytics, or a combination of education and equivalent experience as determined by HR
• 8 years overall business experience, including 5 years in leadership roles in marketing, and 2 years of specialized agency experience in advertising.
• Excellent understanding of various routes to market and marketing activities required to support each route to market and customer segment.
• Strong understanding of customer segmentation with unique buying needs across multiple audience groups
• Strong analytical skills partnered with a creative mind
• Outstanding verbal, written and interpersonal communications skills with a proven ability to work collaboratively with sales
• Up-to-date with latest trends and marketing best practices

Preferred Qualifications

Above requirements and the following:

• Master's degree in Marketing, Business Administration, Analytics, or related field as determined by HR.
• 10 years' experience in a marketing or communications leader OR relevant role supporting strategic decisions as determined by HR.

Environment and Cognitive/Physical Demands

• Office Environment
• Ability to read, hear, speak, keyboard, reason, communicate effectively and problem solve
• Requires prolonged sitting and telephone use
• Requires the use of office equipment such as computer terminals, telephones, copiers and printers
• Infrequent lifting to 15 pounds
• Infrequent stooping
• Travel up to 5%

Segregation of Duties

Every employee is responsible to perform their duties and responsibilities in accordance with Noridian values, policies and procedures, including but not limited to: Segregation of Duties Principles, HIPAA, Security and Privacy, CMS requirements, the Noridian Compliance Program and any other applicable laws, rules and regulations.

Statement of Other Duties

This document describes the essential functions, requirements, and responsibilities of this job, and is not intended to be a complete list of all tasks and functions.  Employees may be requested to perform job related tasks other than those specifically listed in this description and may be required to perform any task requested by the supervisor or management.

Total Rewards Package:

Health, Dental and Vision Insurance, Voluntary Insurance Plans, Health Savings and Flexible Spending Accounts, 401k and Company Match, Company-paid Life Insurance, Education Assistance Program, Paid Sick Leave, Paid Holidays, Increasing PTO Accrual Plan, Medical/Parental/Disability Leave, Workers Compensation, Retiree Benefits, Severance Package, Employee Assistance Program, Financial and Health Wellness Benefits, Casual Dress, Open Office Setting, and Online Learning System.

CMS Access Compliance and Regulation Contingency Statement

Some positions require compliance with (i) federal and agency specific regulations and related clauses included in Noridian's prime contracts with the Government, (ii) background checks, and (iii) eligibility for a government-issued identification card.

Equal Employment Opportunity

Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities as well as Sexual Orientation or Gender Identity. 

Below is the salary range for potential new hires.

Salary Range: $79,267.71 - $130,374.83

Other Compensation: Self-Managed PTO (if applicable), Incentive Plan

Lifestyle Benefit: $50/month

This job will be closed 01/21/2025 at 8:00AM CST.  No further applications will be considered.

Salary : $79,268 - $130,375