What are the responsibilities and job description for the Public Communication Specialist position at North Carolina A&T State University?
Classification Information
Classification Type
EHRA
Position Overview
Primary Purpose of Position
The Public Communication Specialist for the Office of Strategic Planning and Institutional Effectiveness (OSPIE) plays a crucial role in enhancing the organization’s data literacy and ensure actions are data informed through strategic communication efforts. OSPIE serves as a key resource for the university community by collecting, analyzing, and reporting official university data.
This position is responsible for developing and executing communication strategies that effectively engage both internal and external stakeholders. Collaboration with various departments ensures consistent and impactful messaging across multiple platforms, including graphic design, social media, website content management, email communications. A key aspect of this role involves developing and maintaining training resource modules on the OSPIE website to ensure accessibility and clarity for stakeholders while managing online content in alignment with NC A&T State University’s brand identity guidelines.
This position is responsible for developing and executing communication strategies that effectively engage both internal and external stakeholders. Collaboration with various departments ensures consistent and impactful messaging across multiple platforms, including graphic design, social media, website content management, email communications. A key aspect of this role involves developing and maintaining training resource modules on the OSPIE website to ensure accessibility and clarity for stakeholders while managing online content in alignment with NC A&T State University’s brand identity guidelines.
Key Responsibilities:
1. Content Creation: Design, develop and implement engaging visual content to incorporate structured educational modules to achieve specific learning objectives.
2. Website: Regularly update OSPIE’s website with relevant content, ensuring accurate information and a user-friendly experience for visitors. Ensure consistent messaging and branding across all communication channels, adhering to the university’s visual and verbal identity guidelines.
3. Social Media: Manage social media accounts, including crafting posts, responding to comments, and monitoring trends to maintain an active and engaging online presence.
4. Media Relations: Cultivate and maintain relationships with various university departments, including Student Affairs, Academic Affairs, University Communications and other media professionals to gather accurate and relevant information ensuring an accurate and balanced representation in the media.
5. Communication Strategy: Develop and implement comprehensive communication strategies aligned with the university’s strategic goals, focusing on promoting institutional effectiveness initiatives and outcomes. Internal Communication: Assist in developing and executing internal communication strategies to ensure employees are informed, engaged, and aligned with company goals. Email Communication: Develop and execute email communication campaigns to disseminate important information, updates, and success stories related to institutional effectiveness to targeted audiences.
6. Brand Management: Uphold and reinforce our brand identity across all communication materials and platforms.
7. Professional Development: Stay up-to-date with industry trends, competitors, and emerging communication tools to provide recommendations for improvement.
8. Analytics and Reporting: Monitor and analyze the effectiveness of communication strategies using analytics tools and make data-driven recommendations for improvement.
9. Public Relations: Draft press releases, statements, and other materials to communicate key messages to the media and the public.
10. Event Support: Promote events, workshops, webinars, and conferences as related to strategic planning and institutional effectiveness, through various communication channels to increase attendance and engagement.
10. Event Support: Promote events, workshops, webinars, and conferences as related to strategic planning and institutional effectiveness, through various communication channels to increase attendance and engagement.
Primary Function of Organizational Unit
The Office of Strategic Planning and Institutional Effectiveness (OSPIE) fosters student success and the University’s effectiveness by facilitating evidence-based decision-making. OSPIE serves as the primary source of official data reported from all major administrative systems across the University, conducts objective research and analysis for decision makers, prepares reports that improve understanding of institutional and program performance, builds data collections, facilitates access to institutional data and advocates for data quality and integrity. OSPIE supports student learning assessment, the development and evaluation of academic programs and administrative functions, and institutional and program accreditation.
Minimum Requirements
Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.
All degrees must be received from appropriately accredited institutions.
All degrees must be received from appropriately accredited institutions.
Preferred Years Experience, Skills, Training, Education
- Bachelor’s degree and three years of experience in a comparable role.
- Experience working with websites (e.g., knowledge of web programming languages).
- Proficiency in using graphic design tools (e.g., Adobe Creative Suite, Canva) and video editing software.
- Experience in creating various training formats, including written guides, presentations, videos, and interactive content.
- Demonstrated communication, collaboration, and team- engagement skills.
- Ability to be productive and creative on a diverse team.
- Ability to meet tight deadlines.
- Ability to work collaboratively and work with internal and external constituents.
- Ability to conduct research to determine content for communications.
- Experience with communication and online content management in a higher education setting.
- Highly skilled in use of Social Media platforms (LinkedIn, IG, etc.,), Microsoft office applications, Internet research, AI-related tools such as ChatGPT, Adobe Creative Cloud, SharePoint, OneDrive, Visualization tools, videography, photography.
- Ability to solve problems independently.
Required License or Certification
Is this position eligible for a remote or hybrid work arrangement, consistent with university and state policies.
On-site (Employees are primarily in the office and/or have a critical job requirement that requires dedicated office space on-site)
Position Information
Working Title
Public Communication Specialist
Position Number
007701
Recruitment Salary Range
Commensurate with experience and education
FLSA
Exempt
Appointment Type
Permanent - Full-time
Tenure Track
No
FTE
If Time Limited, Appointment Length
Organizational Division
Vice Provost/Strat Plang & Instit Effect
Organizational Location
VP Strat Plang & Instit Effect
Organizational Unit
Vice Provost/Strat Plang & Instit Effect
Posting Detail Information
Posting Number
EPA2612
Open Date
03/28/2025
Close Date - for postings that do not use Open Until Filled
04/25/2025
Open Until Filled
No
Open Until Filled Minimum Application Period Postings: Positions remaining posted after this date are continuing to accept applications, but may close at any time. Applications received by this date will receive full consideration, applications received after this date may receive consideration depending upon the status of the search
Date Position Available
06/02/2025
Special Instructions to Applicant
You must complete and submit an electronic application for employment to be considered. Resumes will not be accepted in lieu of completing an electronic application. Applicants seeking Veteran’s Preference must attach a DD 214 form. Certificate of Release or Discharge from Active Duty with your application during the process of applying to the job posting. Final candidates are subject to criminal and sex offender background checks. North Carolina A&T State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. North Carolina A&T State University is an Equal Opportunity and Affirmative Action Employer. No one who applies or seeks employment will be denied admission to or employment at North Carolina A&T State University on the basis of race, religion, color, national origin, sex, age, disabling condition, veteran status, political affiliation, genetic information or sexual orientation and sexual identity.
Employee Benefits available to NC A & T permanent employees include the following and more;
Employee Benefits available to NC A & T permanent employees include the following and more;
- Accrued Vacation and Sick Leave for Eligible Employees
- Community Service Leave
- Aetna – State Health Benefits of North Carolina
- NCFlex – Vision, Dental, Flexible Spending Account, Life Insurance and more
- 12 Paid Holidays
- Teachers and State Employees Retirement System (TSERS)
- Optional Supplemental Plans – 401k, 403b, 457b and 457
- Employee Assistance Program (EAP)
- Campus Recreation Center Discount
- University Bookstore Discount
- and more
This position may be eligible for a remote or hybrid work arrangement, consistent with university and state policies. N.C. A&T employees are generally required to reside in North Carolina, within a 2-hour commuting distance of their assigned duty station.
Quick Link
https://jobs.ncat.edu/postings/36938
