Web Content Manager

• Medical, Dental, and Vision
• Flexible Spending Account
• Retirement Programs
• Disability PlansLife Insurance
• Accident Plan
• Paid Time Off and Other Leave Programs12 Holidays Each Year
• Tuition and Academic Assistance
• And so much more!

• Reporting to the Director of Campus Enterprises Information Technology, the Web Content Manager is responsible for the entire content lifecycle of both internal-facing and customer-facing web and other digital content for the division, including content strategy, creation, publication, maintenance, and performance analysis.
• On a daily basis, the Web Content Manager oversees content workflows and collaborates closely with content stakeholders across Campus Enterprises to ensure that content is timely, relevant, fit for business purposes, optimized for search and user experience, accessible, and aligned with Campus Enterprises’ brand and messaging standards.

• Collaborate with stakeholders and team members to produce and maintain clear, accurate, timely, and accessible digital content that aligns with organizational objectives, brand standards, and user needs.
• Apply information architecture principles to develop and maintain clear, logical content structures that enhance searchability, navigation, and alignment with business objectives and user needs.
• Educate stakeholders and team members in tools, standards, and technologies used in content workflows (e.g., CMS, SEO, accessibility).

• Ensure that newly created content meets WCAG 2.1 AA standards and that existing content is systematically updated to achieve compliance.
• Conduct accessibility audits, prioritize remediation efforts, and ensure digital content aligns with accessibility standards.
• Provide guidance and direct support to content creators, offering remediation recommendations and hands-on assistance.

• Utilize GA4 to generate clear reports on content engagement, search visibility, and user interactions.
• Identify key content performance metrics aligned with organizational goals, focusing on accessibility, SEO, and user engagement.
• Implement a feedback loop, integrating analytics findings into content planning, SEO improvements, and accessibility enhancements.

• Manage multiple concurrent content development projects from start to finish.
• Lead stakeholders and team members to maintain project momentum, facilitating decision-making to ensure delivery of high-quality content.
• Develop and refine content production and publication workflows, adapting to organizational needs and leveraging emerging technologies.

• Model the Division’s mission and values, and foster a positive, cohesive workplace and congeniality among co-workers.
• Understand the goals and culture of the organization, and understand how employees’ work activities, teamwork, and customer service impact clients. Work with your supervisor and colleagues to understand these goals and the culture.
• Adhere to all University policies, procedures, and regulations, and Division standard operating practices and protocols.
• Perform other duties as assigned to ensure Campus Enterprises’ business needs are met.

• Bachelor’s degree in Communications, English, Digital Media, Information Technology, Human-Computer Interaction, or a related field OR an equivalent combination of education and relevant experience.

• Ability to work cross-functionally with IT, designers, leadership, and content contributors to align content with business objectives.
• Experience educating and supporting stakeholders on content processes, accessibility, and content quality standards.
• Strong facilitation skills to guide teams through decision-making and ensure content goals are met.

• Experience managing multiple content projects simultaneously, balancing priorities and deadlines effectively.
• Ability to develop and refine content workflows in collaboration with IT and stakeholders.
• Strong organizational skills to track content updates, audits, and compliance efforts.

• Strong writing, editing, and content structuring skills, with the ability to convey complex information clearly and accessibly.
• Experience developing and maintaining digital content aligned with brand standards and user needs.
• Ability to apply information architecture principles to organize content logically for usability and searchability.
• Familiarity with accessibility best practices for content, including writing meaningful alt text and structuring documents for screen readers.

• Hands-on experience with CMS or LMS platforms (e.g., WordPress, Drupal, Moodle) to create, manage, and publish content.
• Ability to troubleshoot basic CMS-related issues and work with IT teams to optimize workflows.

• Familiarity with WCAG 2.1 AA accessibility standards and ability to create and remediate content accordingly.
• Familiarity with accessibility tools and testing methods to monitor compliance.

• Knowledge of digital content formatting, including HTML basics, metadata structuring, and template use.

• Strong understanding of WCAG 2.1 AA accessibility standards and ability to create and remediate content accordingly.
• Experience conducting accessibility audits and implementing remediation strategies.
• Experience applying accessibility tools and testing methods to compliance and remediation efforts.

• Experience using GA4 or similar web analytics tools to track content performance and user engagement.
• Ability to interpret analytics reports and provide actionable insights to improve content quality, accessibility, and searchability.
• Ability to effectively communicate and introduce analytics concepts to non-technical stakeholders in an accessible and practical manner.
• Familiarity with web analytics tools for tracking content performance and user engagement.

NC State is among the top 10 employers in North Carolina. Forbes annual survey of America’s best employers by state places NC State in ninth place in North Carolina. NC State embodies a culture that values collaboration, creativity, innovation, diversity, and teamwork. We provide a team-oriented culture, work/life balance, and work that makes a difference in our community, the state, and beyond. Campus Enterprises is NC State University’s division of retail and hospitality organizations — NC State Dining, NC State Stores, Lonnie Poole Golf Course, NC State Student Centers (Witherspoon and Talley), and the One Card Office. Each unit shares a common goal: deliver quality and efficient services with dedicated financial support for student activity and scholarships. NC State’s Campus Enterprises division offers a unique opportunity to pursue a career in retail, hospitality or related business functions in the rewarding setting of higher education.