Sales Enablement Specialist

Description

WHY NORTH RISK PARTNERS

Are you interested in doing work that matters everyday with an organization intentional about building and living out a values-driven team culture? North Risk Partners is a fast-growing firm dedicated to serving the insurance and risk management needs of businesses and individuals. We provide expertise in Commercial Lines, Employee & Individual Benefits, Personal Lines, Surety, Claims, and Risk Management. Our team consists of over 450 employees working in over 30 locations across five states, including Minnesota, Iowa, North Dakota, South Dakota, and Nebraska.

At North Risk Partners, our #oneTEAM lives out #oneMISSION: to provide extraordinary #service to our clients, to each other, and to our communities while living out our core values each day. Our team environments are designed to provide #oneTEAM members opportunity to focus on collaborative relationships (clients and team), variety from day-to-day, constant learning, and the tools and resources to learn and grow at work and in life. 

JOB SUMMARY

The Sales Enablement Specialist will lead North Risk's sales enablement and digital marketing strategy. This individual will collaborate with cross-functional teams to design and execute high-impact digital marketing campaigns to support new business sales, client retention, and engagement across various channels.

The ideal candidate for this role is: 

• Well versed in B2B email marketing in HubSpot or similar CRM system (at least two years)
• An excellent communicator with very strong attention to detail 
• A strong writer showcasing creativity and design skills 
• Confident in bringing new ideas to the table and excited about building new processes
• Someone who thrives in a fast-paced environment
• Hungry to learn, develop, and achieve results 
• Energetic and passionate about their work in marketing and communications
• A strong team player and collaborator, but can also work independently and own their role, analyzing results and making strategic recommendations to improve 
• A natural leader and service-oriented 

ESSENTIAL RESPONSIBILITIES

Digital Marketing & Sales Enablement

• Partner with North Risk's Communication Manager to develop, execute, and manage the organization's email marketing processes, procedures, and strategy 
• Work closely with North Risk's Learning & Development team and sales leaders to support Risk Advisors' use of HubSpot for lead generation, client retention, and more (e.g., drip campaign, marketing automation programs, automated workflows and sequences)
• Coordinate with North Risk's HubSpot technology owner to stay abreast of updates to the platform
• Maintain working knowledge of all relevant marketing tools in HubSpot (e.g., Lists, Forms, Ads) to support marketing and sales enablement initiatives and projects
• Manage the organization's email marketing calendar, including webinar and event invitations, newsletters, regulatory updates, and more
• Manage campaigns in HubSpot: connecting email, blogs, website, and social media, etc
• Report on key performance indicators: Track campaign results and produce routine analytics reports as required
• Effectively communicate objectives and timelines to cross-functional teams and business stakeholders
• Leverage data analytics to predict sales trends and provide actionable insight
• Conduct market research to stay ahead of industry trends and provide solutions as a thought leader 

Content Creation

• Create and curate attention-getting, relevant content applicable to prospects and clients
• Design visual assets for emails, landing pages, blogs, social media posts, and more
• Develop the firm's email marketing templates and best practices 

Digital Presence

• Assist in the execution of social media strategy
• Manage the firm's external website 
• Develop paid advertising strategy 
• Assist in maintaining the firm's online listings and SEO performance 

Requirements

QUALIFICATIONS (Knowledge, Skills, & Abilities)

• A combination of education and experience generally attained through a bachelor’s degree in marketing, communications, or a related field and a minimum of 3 years of experience in a professional environment
• Previous experience with HubSpot (or similar CRM system) and demonstrated success executing email marketing and sales enablement strategies 
• Demonstrated efficiency with CRM or marketing platforms 
• Obtain and maintain relevant HubSpot Marketing Certifications via HubSpot Academy 
• Advanced knowledge of Microsoft Office products 
• Strong data analytics experience
• Proficiency with Adobe design products (e.g., Illustrator, Photoshop) 
• Insurance industry knowledge and experience is a plus but not required 
• Excellent understanding of digital marketing and digital channel strategies 
• Exceptional written and oral communication skills
• Excellent organizational and project management skills 
• Ability to work independently and within a team structure

BEHAVIOR EXPECTATIONS

• A role model for North Risk Partners’ core values, mission, and desired culture
• Demonstrate enthusiasm and a positive attitude
• Professionally and positively represent North Risk Partners to all coworkers, clients, and external stakeholders
• A team player who collaborates and works well with his/her coworkers
• A professional who demonstrates the ability to carry on a conversation with clients, Risk Advisors, and other coworkers within North Risk Partners

PHYSICAL REQUIREMENTS

• Perform under normal office conditions; may include lifting/carrying objects weighing up to 25 pounds
• Twist, bend, stoop, kneel, squat, stand, walk, and reach frequently
• Hear, speak, and effectively verbally communicate in the English language, including following oral and written instructions to communicate with people inside and outside of the organization
• Sit and a desk for extended periods of time and perform long hours of work sitting at a computer
• Move around office/building/facilities repeatedly throughout the day
• Apply manual dexterity, visual acuity and ability, for computer keyboarding, office equipment uses, review of detailed reports, information, fine print, and warning labels
• Must possess valid driver’s license and be able to travel to different North Risk Partners locations for meetings, as well as various locations throughout the state and potentially the region for client meetings
• Able to work a flexible work schedule, including overtime, nights, and weekends to attend events and meetings as needed

TOOLS AND EQUIPMENT USED 

Incumbents must be able to use telephones, calculators, copy machines, computers, printers, and other office equipment.

WORK ENVIRONMENT

The work environment is primarily indoors. Exposure to a variety of weather conditions during work related travel and events held outside of the workplace will occur and I acknowledge that I have read, understood, and agree with the contents of this position description. I agree to use my best efforts to fulfill all expectations of the position. I also acknowledge that I am an at-will employee.

This job description does not necessarily list all the job functions or accountabilities of the job. Employees may be asked by management to perform additional duties and tasks. Management reserves the right to revise and update job descriptions at any time.

COMPENSATION AND BENEFITS 

The estimated base salary range for this full-time position is $65,000 - $80,000 annually, plus benefits.  The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The hiring range represents the company’s good faith and reasonable estimate of the range of possible compensation at the time of posting.  

We offer a comprehensive benefits package, including health, dental, vision, short-term and long-term disability, life, long-term care, 401(k) plan, and more. North Risk Partners is growing which means your career can too. #oneTEAM members receive continuing professional education and development, volunteer time off, paid time off, paid holidays, and hybrid work opportunities.

Salary : $65,000 - $80,000