Public Affairs Data Analyst

Position Summary

The Data Analyst will play a crucial role in supporting the MCSC public affairs department by analyzing data and providing insights to inform strategic communication decisions. This position will focus on gathering, analyzing, and reporting on data related to public affairs activities, including traditional and social media, website traffic, event attendance, and public perception. The ideal candidate will possess strong analytical and data visualization skills, as well as a keen understanding of public affairs principles and best practices.

Key Responsibilities:

• Media Monitoring and Analysis:
• Conduct daily media monitoring using tools such as Meltwater or Cision to identify and analyze news coverage related to the organization, its programs, and the Marine Corps
• Compile and deliver a Daily Media Report (DMR) each weekday morning summarizing key findings and insights
• Analyze media coverage trends and identify areas for improvement in media relations
• Metrics and Reporting:
• Develop and implement a comprehensive system for tracking and analyzing public affairs metrics across various channels (social media, website, events, etc.)
• Collect, analyze, and interpret data on key performance indicators (KPIs), such as website traffic, social media engagement, media mentions, and public perception
• Prepare and deliver quarterly and annual metrics reports summarizing key findings and insights
• Develop data visualizations (charts, graphs, dashboards) to effectively communicate data findings to stakeholders
• Communication Research and Analysis:
• Conduct research and analysis to inform public affairs strategies and campaigns
• Analyze public opinion data and identify key audiences and their perceptions of the organization
• Conduct competitive analyses to identify best practices and areas for improvement
• Data-Driven Decision Making:
• Provide data-driven insights and recommendations to inform public affairs decision-making
• Collaborate with public affairs staff to develop and implement data-driven communication strategies
• Track the effectiveness of public affairs campaigns and make data-informed adjustments as needed

Qualifications

• Bachelor's degree in Data Science, Statistics, Communications, Journalism, or a related field
• 2 years of experience in data analysis, preferably within a public affairs, marketing, or communications setting
• Strong analytical and problem-solving skills with the ability to analyze complex data sets and draw meaningful conclusions
• Proficiency in data analysis and visualization tools (e.g., Excel, Tableau, Power BI, SQL)
• Experience with media monitoring and analysis tools (e.g., Meltwater, Cision)
• Excellent written and verbal communication skills with the ability to effectively communicate data findings to both technical and non-technical audiences
• Strong attention to detail and organizational skills
• Experience with public affairs principles and best practices is a plus
  
  

Disclaimer: This job description is intended to provide a general overview of the position and its key responsibilities. It is not intended to be an exhaustive list of duties and may be subject to change.

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