What are the responsibilities and job description for the Marketing Manager - SaaS Startup position at North Starr?
Marketing Manager
B2B SaaS Startup – Supply Chain Optimization
NYC Hybrid
The Company
An early-stage SaaS technology company that is revolutionizing supply chain profitability for enterprises. Their AI driven platform analyzes supply chain data from invoices, systems and communications to unlock hidden savings and offer data-driven insights, providing supply chain teams with AI automation for cost reduction. If you’re looking for a fast-paced startup environment, working with an international team where you can make a real impact, this is your opportunity.
Role Overview
As the Marketing Manager, you’ll play a key role in driving brand awareness, generating leads, and executing multi-channel marketing campaigns. You’ll collaborate with teams across the company to craft compelling content, optimize digital presence, and support business growth through data-driven marketing strategies.
- Develop and execute global marketing plans across multiple channels.
- Plan, analyze, and optimize marketing campaigns tailored to different business units.
- Create high-quality content for blogs, videos, social media, and other marketing materials.
- Manage website content and SEO to drive traffic and lead generation.
- Conduct market research to identify trends, opportunities, and competitive positioning.
- Collaborate with SDR teams to build and analyze a high-quality lead database.
- Run effective Account-Based Marketing (ABM) campaigns.
- Coordinate digital marketing assets to ensure brand consistency.
- Oversee relationships with marketing suppliers such as designers and developers.
- Represent the company at industry events and conferences.
What we are looking for
- Previous B2B tech marketing experience in a startup
- Strong desire to join a high potential but early startup as the sole marketer (current team)
- Generalist marketing background across demand gen, growth, digital marketing, content and brand.
- Experience with online event management (webinars, roundtables, conferences, etc.)
- Strong analytical skills with experience using website analytics tools.
- Move fast mindset with the ability to thrive in a fast-paced environment.
- A collaborative team player and excellent communicator when working with an international team across time zones.
Why you should apply
- Base salary between $90,000 - $100,000 employee stock option plan
- The opportunity to own marketing in a lead role, and make a real impact in a fast-growing tech company.
- Work alongside a passionate and experienced leadership team committed to success.
Salary : $90,000 - $100,000