What are the responsibilities and job description for the Social Media Coordinator Job at North Texas Real Estate R in Irving position at North Texas Real Estate R?

Job Description

SUMMARY : The Social Media Coordinator is responsible for executing a proactive content strategy across social channels to promote the association’s voice in the industry, along with events, programs, and resources. This role requires a highly organized and creative individual with a strong understanding of social media trends, engagement strategies, and digital marketing best practices. The Social Media Coordinator will collaborate closely with internal teams to ensure high-quality, timely content that aligns with the association’s goals and brand identity.

DUTIES AND RESPONSIBILITIES :

With department leadership, develops a social media strategy that optimizes our social platforms with scroll-stopping content that resonates with our target audiences.
Implements a proactive content strategy across social channels to amplify the association’s voice as a thought leader and promote events, programs, and resources.
Works with our content creator and graphic design consultant to ensure every post is eye-catching, on-brand, and timely.
Brings fresh ideas forward and delegates tasks as needed to keep everything running smoothly.
Proactively engages social media conversations, keeping an eye on trending topics and jumping in where it makes sense. Responds promptly to queries, online reviews, and feedback from members and followers.
Implements social media campaigns with targeted ads and demographic / geographic segmentation to reach the right audiences and enhance engagement.
Monitors and analyzes engagement metrics to optimize posting schedules, ensuring maximum reach and effectiveness.
Stays current with social media trends, algorithm changes, and best practices to keep the association’s strategy up to date.
Engages in social media listening across channels, monitoring brand sentiment and recommending areas for improvement.
With strategic direction from department leadership, manages partnerships with influencers and industry stakeholders to broaden association reach and brand recognition.
Works alongside our Content Creator to research and implement SEO strategies that boost our digital footprint.
Contributes to updating content on the website and performs light website maintenance on an ongoing basis.
Contributes to monthly reports for the Board of Directors, providing key insights on social media analytics, engagement, and SEO performance.
Performs other related duties as assigned by management.

SUPERVISORY RESPONSIBILITIES :

This job has no supervisory responsibilities.

QUALIFICATIONS :

Associate's Degree (AA) or equivalent from a two-year college or technical school, or one to two years related experience and / or training, or equivalent combination of education and experience. Degree in Marketing, Communications or a similar field preferred.

Strong knowledge of major established and emerging social media platforms (Facebook, Instagram, LinkedIn, X / Twitter, YouTube, TikTok, Bluesky, Threads, Reddit, etc.) and best practices for engagement.

Excellent written and verbal communication skills.

Ability to prioritize and manage multiple projects simultaneously.

Strong understanding of social media analytics and how to utilize them for optimization.

Must be self-motivated and able to display initiative.

Fosters and contributes to a positive team environment.

Must be able to legally work in the United States without sponsorship.

COMPETENCIES :

Adaptability – Adapts to change, is open to new ideas, formats, and techniques, and is able to deal with frequent change, delays or unexpected events.

Dependability – Meets deadlines, works independently, remains accountable, maintains focus, is punctual, and has a good attendance record.

Innovation – Creative, offers new ideas, risk taker, amenable to change, generates suggestions for improving work.

Quality – Strives to eliminate errors, accurate work is a priority, seeks opportunities to improve product / services.

Teamwork – Accountable to team, works to meet established deliverables, appreciates view of team members, respectful.

PHYSICAL DEMANDS AND WORK ENVIRONMENT :

Occasionally required to stand

Occasionally required to walk

Frequently required to sit

Frequently required to utilize hand and finger dexterity

Occasionally required to climb, balance, bend, stoop, kneel or crawl

Continually required to talk or hear

While performing the duties of this job, the noise level in the work environment is usually moderate

The employee must frequently lift and / or move up to 25 pounds

Specific vision abilities required by this job include : Close vision; Distance vision; Color vision; Peripheral vision; Depth perception and ability to adjust focus

Must be able to legally work in the United States without sponsorship.

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