CRM Specialist & Content Creator

Primary Function: Oversees and manages NCC’s enrollment marketing CRM. Supervises initiatives, executes campaigns and reviews data, making strategic recommendations to drive enrollment & retention campaign results.

Responsibilities: (1) Builds, creates and implements direct response marketing campaigns, workflows, events, landing pages and web forms (2) Analyzes market and student data from the CRM system and optimize programs to continuously improve enrollment growth and retention results (3) Designs CRM workflows and adjusts CRM functions to align with college areas of focus (4) Trains new and current system users and facilitate user adoption of CRM features  (5) Creates and distributes documentation of CRM processes and expectations of users  (6) Troubleshoots end user CRM issues as they arise  (7) Continuously learn new system functions and competencies (8) Creates new content that can be utilized in CRM campaigns or other digital platforms including emails, social media graphics and/or videos (9) Assists in other marketing and communications projects as assigned. 

Qualifications: (1) Education: Bachelor’s degree from a Council for Higher Education Accreditation (CHEA) approved Institutional Accreditor institution in a related area preferred. (2) Skills, Knowledge, Abilities: (a) experience with marketing automation, email software, CRM systems; (b) outstanding organizational and planning abilities; (c) excellent communication and presentation skills; (d) understanding of project management principles; (e) ability to use data to inform decisions. (e) strong copywriting and editing skills. Experience: (3) Four to six [4-6] years of experience working in marketing and/or communications environment with a high level of proficiency using CRM platforms is required. Must possess well developed analytical and problem-solving abilities and a keen attention to detail. Strong communication and organizational skills are requisite. Experience with Adobe Creative suite a plus.