Vice President, Communications & Marketing

Salary : Negotiable

Location : 5800 Bay Shore Road Sarasota

Job Type : Full-Time

Job Number : 00532

Division : Office of Communications & Marketing

Opening Date : 02 / 06 / 2025

Closing Date : 3 / 28 / 2025 11 : 59 PM Eastern

Description

The VP serves as the college's Chief Communications and Brand Officer

Examples of Duties

This position supports student recruitment and retention efforts, fundraising

and alumni relations, academic reputation enhancement, employee

engagement, community relations, and selected executive communications

across earned, owned, social, and paid media.

Leads market research, strategy development, messaging and expression,

editorial development, creative concept development, art direction, multi-

platform integration (print / email / web / app / social / broadcast), issue and

reputation management, news media relations, internal communications, and

emergency communications.

Supervises the work of the Office of Communications and Marketing in

design, photography, videography, social media, content development, web

site and digital asset management, brand development and implementation,

website and app development, news media services, and budgeting and

operations.

Leads efforts to ensure that the College's communication strategies promote

the College's goals for dignity, respect, belonging and humanity of all people

and all members of the campus community to promote a culture and climate

based on mutual understanding.

Establishes goals and objectives of the Office of Communications and

Marketing and is accountable for ensuring that such goals and objectives are

met.

The Vice President will develop, implement and execute an integrated

marketing plan and brand strategy to advance the college's academic

reputation and business goals with particular respect for enrollment,

advancement, and community outreach.

The Vice President communicates and builds brand awareness within the

College community and externally through coordinated efforts and consistent

messaging to both internal and external audiences.

The Vice President strengthens the New College brand awareness by consistently

communicating the College's distinctions to key target audiences internally

and externally.

The Vice President uses metrics and analytics to measure the

effectiveness of the brand. The Vice President oversees the development of

strategic messaging and consistent graphic identity to build the college's

brand in ways that grow enrollment, enhance fundraising, and improve

internal communications.

Other duties as assigned.

Minimum Qualifications

Bachelor's degree and / or year of experience

Preferred Qualifications

A master's degree in marketing, public relations, strategic communications, or

planning, or an advanced degree in a related field and eight years of related

experience; or a bachelor's degree in marketing, public relations, strategic

communications or planning, and ten years of related experience.

The Vice President must possess a knowledge of metrics and analytics to measure the effectiveness of the

brand and the message. Previous professional experience in higher education

Proven expertise in marketing and communications, integrated marketing in the

academic community. For profit and / or public sector experience will be considered for

a seasoned senior administrator with marketing and communications expertise.

The Vice President will have demonstrated successful experience in increasingly

senior positions where they have been responsible for marketing and communications.

The Vice President will have had experience with internal communication strategies, as

well as expertise in messaging in support of fundraising and enrollment efforts. It is

essential that the Vice President has had responsibility for and an understanding of the

complexity of and strategies for building a brand, and demonstrate the capacity to build

an integrated marketing and communications program across the College and

measure its effectiveness.

The Vice President must have demonstrated experience managing a team and working

in a complex organizational structure. Demonstrated leadership skills, particularly those

focused on building relationships to accomplish goals, are vital.

The Vice President will possess and inspire trust and confidence to create relationships

across the campus community. The Vice President will have the competence,

diplomacy, adaptability, and energy to work with a variety of personalities as well as

the capacity and the savvy to build a team and an organizational construct in support of

the College's marketing objectives. Excellent communication, speaking and writing

skills, and fluency in the language of higher education are essential, as is the capacity

to build long term relationships across all constituencies.

The Vice President will be data driven, entrepreneurial, nimble and innovative.

New College of Florida (NCF) is an equal opportunity employer and educational provider committed to a policy of non-discrimination for any member of the NCF community on the basis of race, creed, color, sex, religion, national origin, age, disability, genetic information, veterans' status, marital status, or any other legally protected group status. This policy applies to faculty, staff, students, volunteers, visitors, applicants, and contractors in a manner consistent with applicable laws, regulations, ordinances, orders, and University policies, procedures, and processes.

Benefits vary by position, please visit for more information.