What are the responsibilities and job description for the Social Media Assistant position at Northeast College of Health Sciences?
TITLE: Social Media Assistant
DEPARTMENT: Marketing and Communications
DIVISION: Marketing and Communications
STATUS: Hourly, Part-time, 15 hours/week;
Hybrid / flexible work schedule possible, with on-site time also required.
SALARY RANGE: $22-24 / hr.
Northeast College of Health Sciences is committed to creating a culture of diversity, equity, inclusion, and belonging with our college campus community. In support of our institutional values, we acknowledge each person’s unique experience, perspective, and ability as contributions that both enrich our community and enhance the professions and people we serve. As such, the College is dedicated to providing equitable opportunities to all future and current employees, including those belonging to groups that have been historically underrepresented in higher education.
Description: Reporting to the Vice President of Marketing and Communications, the Social Media Assistant will be responsible for regular content creation for Northeast College of Health Sciences’ social media channels; coordinating with the Marketing and Communications Division’s editorial content calendar; and regularly reporting on social media activity and trends.
Duties and Responsibilities:
- Coordinate with team members around story and messaging ideas, and create on-brand, engaging content (potentially including short video, audio, graphics, and copy) that tells those stories.
- Contribute to the social media planning process and help update the related section of the editorial content calendar.
- Collect and share data on social media engagement related to the College.
- Other duties as assigned.
Methods of Accountability:
- Verbal and written communications with the vice president of marketing and communications.
- Creation and fulfillment of plans and tactics.
- Verbal and written feedback from faculty, staff, and students, as well as other College stakeholders.
- Positive working relationships with colleagues.
- Compliance with College policies and procedures.
- Performance evaluations by the vice president of marketing and communications.
Knowledge and Skills:
- Understanding of the conventions, functions, and capabilities of mature and emerging social media platforms, including but not limited to Facebook, Instagram, LinkedIn and TikTok.
- Knowledge of social media management tools, especially those similar to those used by the College (e.g. SproutSocial).
- Experience in contributing to an institutional brand voice on social media.
- Experience in producing sharp copy, images, videos, or similar content for social media accounts (samples will be requested).
- Ability to work collaboratively and creatively with others.
- Strong organizational and time management skills.
- Excellent communication skills, including marketing-focused writing skills.
Qualifications:
- AAS degree or equivalent in communications, digital media, public relations, humanities or related fields required.
- Minimum 1-2 years’ experience creating or supporting brand social media accounts or equivalent combination of education and experience is required.
Employment is subject to the favorable result of a background investigation and where applicable, confirmation of appropriate degrees and credentialing.
Northeast College of Health Sciences is an Equal Opportunity employer and does not discriminate against students or employees on the basis of age, race, color, creed, gender, sexual orientation, or handicapping conditions (or any other protected status) in its educational programs, financial aid, activities, admissions and employment practices.
Salary : $22 - $24
