What are the responsibilities and job description for the Digital Marketing Coordinator position at Northeast Shared Services?
Salary: $60,405.80- $85,810.00
SUMMARY
Responsible for the coordination, execution, facilitation and tracking of paid digital media for Northeast Shared Services operating companies, as well as ownership of push notification/SMS messaging, with a specialization in digital display advertising and support of paid social media advertising.
Applicable channels/programs include: Instacart Carrot Ads, digital Shopper Marketing placements, paid social cataloging and display-based media networks. This role supports the larger digital marketing initiatives of Northeast Shared Services and crosses between both operating companies in terms of applicable channels/workstreams.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Campaign coordination for display-based activations (Catalina, Zillow, Daily Voice, Flipp etc): Topic/content alignment, creative ideation/collaboration, spend optimization
- Catalogue maintenance & item selection for paid social campaigning (Meta, Snapchat, TT, others)
- Co-ownership of social ad account relationships (Meta, Snapchat, TT, others) in collaboration with Digital Marketing Specialist, Social Media & Manager of Digital Marketing
- Maintenance of total-Paid Media program budget tracking process: Spend tracking, period-end reporting, annual budget-building assistance, etc
- Ecommerce content facilitation for paid display campaigns: Collection building, coordination with site merchandising team, etc
- Ownership of Carrot Ads and Shopper Link revenue tracking/content tracking function: Revenue reporting, billing facilitation, trade partner relationship facilitation (Instacart team), troubleshooting as needed
- Content ownership of Retail Media Network program: ‘Backfill’ content development, revenue tracking, coordination with Marketing Strategy team for sponsorship facilitation
- Facilitation of digital-housed shopper marketing elements through Marketing Strategy team: Ecommerce collections, email content drafting, landing page updates/builds, paid social ad coordination, in-store shelf tag/signage coordination
- Digital performance reporting: Display ad performance, campaign-end recapping, push/SMS reporting
- Digital flyer performance reporting & analysis
- Co-ownership of blog content schedule/storytelling with Digital Marketing Specialist, Social Media
- Co-ownership of Influencer Marketing program with Digital Marketing Specialist, Social Media: Topic/campaign ideation, messaging development, network communication/facilitation
- Push Notification messaging program ownership: Content planning, calendar maintenance, optimization, performance reporting
- SMS (not yet live) program ownership: Scoping (in collaboration with Manager, Digital Marketing), content/campaign calendar development, optimization, performance reporting
- Creative collaboration & development with Digital Content & Outreach Specialist/NSS Advertising team for channel creative needs
MINIMUM QUALIFICATIONS
- Must have a Valid Driver’s License
- Must be 21 years of age
- Must submit to DL Monitoring
- Satisfactory performance reviews.
- Strong communication skills.
- Ability to manage others and demonstrate follow-through to achieve desired results and objectives.
EDUCATION AND EXPERIENCE
- Associates Degree.
- 1 years of related experience.
Physical Requirements
Our Company does not discriminate against individuals on the basis of race, color, national origin, religion, sex, affection or sexual orientation, disability, age, marital status, liability for military service, status as a veteran, gender identity or expression, genetic information, pregnancy, and any other characteristic protected by applicable federal, state, or local laws.
Should your hours and availability better fit the needs of another store or desired shift, we may consider your application for another location or shift.
Salary : $60,406 - $85,810
