What are the responsibilities and job description for the Creative Designer position at Northern Engraving Corporation?
Overall Purpose of Position
In coordination with Design team, create stunning graphic designs that are consistent with corporate organizational goals and objectives. Develop and execute clearly defined marketing & social media campaigns as well as researching, recommending, and contributing to social media channels.
Essential Duties and Responsibilities
- Research and develop aluminum finishes based on current trends and industry needs
- Update and continued development of corporate website, email updates & print media
- Photograph product and finishes for use on website and print
- Develop concept drawings for internal and external customers illustrating design options
- Communication of pattern/ prototype development with LCS personnel
- Assist in creating product display boards and presentations
- Work with customers to develop concepts, prototypes and finishes
- Customer presentations of products and finishes, (support customer visits as well as travel to customers)
- Creating & managing content for website/ social media/ blogs/ email updates
- Creating and maintaining a marketing calendar (emails/ blogs/ shows schedule)
- Analyzing and evaluating existing & potential marketing & social media activities
- Educate other employees on basic social media platforms & their functionality
- Track performance of marketing programs and report results to management
Skills and Qualifications
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Bachelor's degree (BA/BS) from four-year college or university (or equivalent experience)
2-4 years experience in marketing, public relations, journalism, communications or related field - Must be a creative, innovative, and an experienced graphics designer who is able to conceptualize, design and produce graphics
- This position requires advanced graphic design skills, including print and web. A working knowledge of graphics programs is required
- Web design experience and the ability to process image files for use on the web or use within printed materials is a must. Experience in designing and developing websites and web applications
- Illustration capabilities
- Project management skills
- Possess good communication and time management skills
- Excellent organizational skills and the ability to manage multiple tasks, whilepossessing strong and positive communication skills are required
- Must be highly motivated, goal oriented and able to work independently and as part of cross-functional teams