Marketing Specialist

NHG Marketing Specialist

Northern Hospitality Group
dba: 49th State Brewing – Denali Park, 49th State Brewing – Anchorage, 49th State Brewing – Ted Stevens, Prospector’s Pizzeria & Alehouse, Denali Crow’s Nest Cabins, The Overlook Restaurant, Alaska Pacific Beverage Company, and future businesses.

Reports to: Communications Director

SUMMARY:

The Marketing Specialist for NHG assists with the external and internal communication efforts of Northern Hospitality Group, its brands and entities. This person assists in meeting department goals and objectives and provides creative services expertise.

ESSENTIAL FUNCTIONS:

• Review the functions and activities within the communications program, recommend changes to management and execute objectives.

• Maintain online presence with Member Organizations.

• Create and report monthly Web Presence Audit across all entities.

• Collaborate with Administrative Team for internal communications in the intranet, training programs and other areas.

• Execute graphic duties to include photos, video, and graphic elements for creative content across platforms.

• Coordinate and maintain Communications Library

• Coordinate, develop and produce collateral materials including print materials, advertising presentations, reports and exhibits for a variety of internal and external projects.

• Develop and coordinate design requests, presentations, printed materials for the Executive Staff and other departments.

• Help coordinate the quarterly newsletter, staff meetings and employee meetings as necessary.

• Review and maintain company’s online content, from web design to social media presence ensuring brand consistency across platforms under direction of Communications Department management.

RESPONSIBILITIES AND DUTIES:

• Develop and implement strategies for digital marketing campaigns to meet company goals and objectives

• Monitor and analyze digital media performance to adjust strategies and tactics as needed

• Collaborate with internal teams to create engaging content for digital channels

• Optimize digital campaigns using SEO best practices

• Monitor competitor activities and identify areas of improvement

• Manage relationships with media and influencer partners

• Develop and manage a budget for digital media campaigns

• Stay up-to-date on digital marketing trends and best practices

RELATIONSHIPS

Internal

• Communications Director: Reports to, receives direction, guidance and decisions from.

• 49th State Brewing Marketing Director: Receives direction, guidance and decisions from.

• Management Team: Supports in communications efforts as requested.

• Administrative Team: Supports in communications efforts as requested.

External

• Customers: Fields questions outside of operations

• Media and Influencers: Provides media, manages first level communication and filters to appropriate management.

• Member Organizations: Provides correct and up-to-date information on companies.

COMPETENCIES

• 3 years of experience in marketing. Bachelor’s degree in marketing, communications, or related field a plus.

• Excellent understanding of digital media platforms and analytics.

• Strong knowledge of SEO, SEM, and other digital marketing strategies.

• Excellent organizational and communication skills.

• Must possess excellent interpersonal skills and be able to communicate effectively on a one-to-one and group basis.

• Able to manage multiple projects at once.

• Proficient in Microsoft Office Suite, Adobe Creative Suite, WordPress and other digital media software.

SUPERVISORY RESPONSIBILITY

• Gives direction and checks in on assignments with interns

WORK ENVIRONMENT

Work is performed in a standard office environment with regular work hours. Attendance at meetings outside normal office hours will occasionally be required. After hours and weekend availability is necessary on occasion for brand events. Overtime may be necessary if workload or emergencies require. Occasional travel to Denali and outside of Anchorage may be required.

Benefits

• Employee Discount
• 401 K
• PTO
• Health Benefits Plan

AAP/EEO Statement

Northern Hospitality Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization. Northern Hospitality Group makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.