What are the responsibilities and job description for the Division SVP Operations | Loyalty & Destinations position at Northern Impact?
Overview
One of America's largest retailers is seeking a Division SVP Operations to join their growing company.
A transformative leadership role focused on driving growth through innovative loyalty programs and destination services. This executive position will spearhead strategy development across loyalty initiatives and recreational destinations, reporting directly to the Executive Vice President of Loyalty.
The Ideal Leader
We seek an exceptional executive who combines analytical rigor with visionary leadership. The ideal candidate demonstrates:- Proven ability to translate data insights into actionable business strategies
- Track record of scaling business units and launching new initiatives
- Excellence in managing complex stakeholder relationships
- History of driving organizational transformation
Core Responsibilities
Loyalty Program Innovation & Growth
- Architect and implement next-generation loyalty programs that deliver measurable value to members
- Design and launch sophisticated tiered membership structures
- Develop strategic partnerships across outdoor recreation sectors including powersports and marine
- Optimize co-branded credit card program performance metrics
- Create innovative member benefits that drive engagement and retention
- Spearhead program evolution through data-driven decision making
- Expand acquisition channels beyond existing retail framework within first year
- Implement sophisticated cardholder communication strategies
- Drive card utilization through targeted engagement campaigns
- Collaborate with Director of Credit Card on ecosystem integration
- Transform B2B services for operators through innovative solutions
- Execute aggressive growth strategy targeting 20% annual revenue increase over 3 years
- Lead digital transformation initiatives including:
- Modern reservation system implementation
- New destination type development (glamping, specialty accommodations)
- Booking platform optimization
- Establish industry leadership in analytics by 2025 through comprehensive reporting
- Develop cutting-edge operator support services
- Build sophisticated customer profiles using advanced analytics
- Create vibrant digital communities that drive engagement
- Implement continuous testing frameworks across all initiatives
- Manage complex P&L responsibilities
- Drive technological innovation across all business units
- Build and mentor high-performing teams across multiple functions
- Foster culture of innovation and continuous improvement
- Partner with C-suite on organizational development
- Drive cross-functional collaboration
- Manage resource allocation efficiently
Qualifications
Professional Background
Chicago-based with hybrid schedule (3 days in office)
Travel required as needed. The ideal candidate is an entrepreneurial leader who excels at analyzing competitive landscapes, developing innovative business models, and driving organizational change while maintaining operational excellence.
- 10 years in business/strategy management with P&L responsibility
- 3 years executive leadership experience
- Bachelor's degree required (Business/Marketing/Operations/Technology)
- Master's degree preferred
- Strategic data-driven leadership
- Cross-functional team management
- B2C and B2B expertise
- CRM and lifecycle marketing proficiency
- Strong analytical and operational skills
Chicago-based with hybrid schedule (3 days in office)
Travel required as needed. The ideal candidate is an entrepreneurial leader who excels at analyzing competitive landscapes, developing innovative business models, and driving organizational change while maintaining operational excellence.
