SVP of Marketing

A leadership role combining marketing strategy and operational excellence at one of America's largest retailers. This role transcends traditional marketing leadership, requiring a strategic operator who can drive business growth through data-driven marketing initiatives and operational efficiency.

The SVP of Marketing will build and lead the development of the company’s cross-channel marketing strategy focused on driving business growth using data-driven decisions and operational efficiency. This role requires a blend of marketing expertise and operational expertise to enhance customer experience and optimize marketing efforts. Reporting directly to the Executive VP, this role requires a unique blend of marketing acumen and operational expertise.

Ideal Candidate
A strategic data-driven leader with expertise in operations and marketing. This person thrives in a fast-paced environment, drives organizational change, and effectively communicates complex ideas. The SVP will bridge operations, technology and marketing to create a unified strategy that drives business growth and enhances the customer experience. 

Key Responsibilities
Strategic Leadership
•    Lead the development and execution of a marketing strategy across multiple channels, using operational and customer data insights
•    Collaborate with various business units to align marketing initiatives with operational capabilities
•    Champion data-driven decision-making and ensure marketing strategies are supported by analytics
•    Manage the P&L to maximize marketing spend and operational efficiency
•    Drive marketing strategy coordination with shared resources, such as the call center and outbound sales team members, to ensure cohesive customer communication
•    Build internal incentives around marketing strategies in collaboration with business owners and shared service managers to further support implemented strategies

Customer Experience & Data Analytics
•    Leverage operational data to improve customer journeys and personalize marketing efforts
•    Implement data analytics framework and metrics to track marketing performance and optimize customer acquisition
•    In partnership with Digital Products and IT lead digital transformation efforts to integrate marketing with technology and operations for a seamless customer experience.
•    Build comprehensive customer journey maps integrating operational touchpoints with marketing initiatives
•    Design and execute personalization strategies based on data and operational insights

 

Operational Excellence 
•    Drive improvements in marketing effectiveness using operational data 
•    Lead testing, tracking, and adjustments to marketing initiatives and strategies to improve results and partner with internal business analytics teams to compile actionable results
•    Coordinate with cross-functional teams to drive end-to-end marketing implementation for optimal customer experience

 Channel Management
•    Develop and grow all channels of marketing, from email, paid media, social, and other channels.
•    Develop and grow a direct mail strategy that fits the needs of the company's business units, while optimizing cost and effectiveness 
•    Refine production and print strategies to focus on appropriate spend per direct mail effort and to allow for flexibility for a rapid test and learn environment within print
•    Balance paid vs. non-paid marketing initiatives to lower the overall cost of customer acquisition for the company
•    Ensure continuous improvement and performance reporting across all channels 

Technology and Innovation
•    Develop a path to transition appropriate channel strategies to technology platforms that automate the actions to allow team members to focus on strategy rather than execution
•    Partner with tech teams to implement platforms that develop personalized and automated customer experiences that nurture the customer lifecycle and increase CLTV
•    Lead digital transformation initiatives that bridge marketing, operations, and IT, driving automation and efficiency in marketing efforts 
•    Promote the buildout and continued reliance on flexible marketing technology platforms that empower a rapid test and learn environment for marketing strategy evolution

Team Leadership and Development
•    Build and lead a high-performing marketing team 
•    Invest in team members’ growth, ensuring strong communication and collaboration across departments
•    Provide guidance around vision and strategy and foster a positive team culture